Shein, Temu hike prices to offset 120% Trump tariff slated to take effect next week

Core Viewpoint - The recent executive order by President Trump to end the de minimis exemption has led to significant price increases for products from Chinese retailers Shein and Temu, affecting low-value items previously imported without tariffs [6][10]. Price Adjustments - Shein and Temu have raised prices on various products to offset the new 120% tariff, with specific examples showing a 91% increase for a bathing suit set on Shein and a 13% increase for patio chairs on Temu [2][4]. - Price fluctuations were noted, with some items, like a smart ring on Temu, being cheaper despite the overall trend of price hikes [4]. Impact of Tariffs - The end of the de minimis rule will require U.S. customs to scrutinize an additional 1 million packages daily, which may help prevent dangerous products from entering the market [7]. - Low-income Americans, who rely heavily on affordable options from Shein and Temu, will be disproportionately affected, as they spent significantly more of their income on apparel compared to wealthier households [8][9].