Core Viewpoint - DR Diamond's parent company, Diya Co., reported a significant decline in revenue and net profit for 2024, marking the lowest performance since its listing, attributed to market pressures and internal structural challenges [1][6]. Financial Performance - The company achieved a revenue of 1.482 billion yuan in 2024, a decrease of 32.01% year-on-year [2] - Net profit attributable to shareholders was 53.03 million yuan, down 23.01% year-on-year [2] - The net profit after excluding non-recurring gains and losses was a loss of 126.40 million yuan, compared to a loss of 120.48 million yuan in the previous year [2] - Cash flow from operating activities was 316.16 million yuan, a significant increase from 36.97 million yuan [2] Store Operations - In 2024, the company opened 17 new stores but closed 172, resulting in a net decrease of 155 stores [3] - The top-performing store, DR Xi'an Sege Shopping Center, reported a profit of only 10.16 thousand yuan, while several other stores reported losses [3][4] - Overall, the average revenue per direct store decreased by 9.01% to 2.7568 million yuan, with a gross profit decline of 14.12% [3][5] Market Challenges - The company cited macroeconomic pressures on the jewelry market and a shift in consumer demand towards gold products as factors impacting sales of diamond products [5] - The brand's positioning as a symbol of true love is becoming increasingly valuable amidst market uncertainties [7] Stock Market Performance - Since its listing, the company's stock has dropped over 70%, closing at 25.66 yuan per share, with a total market capitalization of 10.26 billion yuan [10] - The company has faced challenges in achieving expected benefits from its three major fundraising projects due to market demand fluctuations [10] Recent Developments - In Q1 2025, the company reported a revenue of 408 million yuan, down 4.40% year-on-year, and a net profit of 20.72 million yuan, a decrease of 29.66% [7][8] - The company continues to face operational challenges, with a significant reduction in cash flow from operating activities [8]
用钻戒“捆绑”真爱，迪阿股份生意经失灵？一年闭店172家，净利创上市新低