Sou Hu Cai Jing·2025-04-26 04:50Core Insights - The report by GeoQ analyzes the development trends of chain retail brands in Q1 2025, highlighting growth in store numbers but a decline in the open-to-close ratio compared to the previous year, indicating a stagnation in store development and an increase in brands experiencing contraction [1][3]. Group 1: Overall Trends - In Q1 2025, chain convenience stores, snack chains, and automotive brands all showed growth in store numbers, but the open-to-close ratio decreased compared to Q1 2024, with an increasing proportion of brands experiencing stagnation or contraction [1][3]. - The total retail sales of consumer goods reached 12,467.1 billion yuan in Q1 2025, reflecting a year-on-year growth of 4.6% [7]. Group 2: Sector-Specific Developments - Convenience Stores: - 15 brands opened approximately 2,431 stores and closed about 1,671, resulting in an open-to-close ratio of 1.45. Only one brand is rapidly expanding, while 60% are contracting or stagnating. High-tier cities accounted for 54% of new openings, with Meiyijia leading in net new stores, exceeding 40,000 [2][3]. - Snack Chains: - 10 brands opened around 1,400 stores and closed about 1,094, yielding an open-to-close ratio of 1.28. Only one brand is rapidly expanding, while 80% are contracting or stagnating. High-tier cities accounted for 52% of new openings, with Zhao Yiming leading in net new stores, expected to surpass 10,000 [2][3]. - Automotive Brands: - 46 brands opened approximately 2,298 stores and closed about 1,694, resulting in an open-to-close ratio of 1.36. 9% of brands are rapidly expanding, while 61% are contracting or stagnating. New openings are evenly distributed between high-tier and mid-low tier cities, with Xiangjie leading in net new stores [2][3]. Group 3: City Layout Differences - The proportion of new store openings in high-tier cities for convenience stores, snack chains, and automotive brands is 54%, 52%, and 50% respectively. Convenience stores are particularly prominent in new first-tier cities, while snack chains are more prevalent in second-tier cities, and automotive brands are expanding mostly in second and third-tier cities [2][3]. Group 4: Brand Development Strategies - Meiyijia has a slightly higher proportion of new stores in mid-low tier cities; Lawson has 80% of new stores in high-tier cities; Zhao Yiming has 56% in mid-low tier cities; and Xiangjie has about 57% in high-tier cities [2][3].