XIANGPIAOPIAO(SH:603711) Zheng Quan Shi Bao Wang·2025-04-26 07:14Core Viewpoint - The company, Xiangpiaopiao, reported a revenue of 3.287 billion yuan and a net profit of 253 million yuan for the year 2024, with a focus on product innovation and channel development to drive long-term growth [1][2] Group 1: Financial Performance - In 2024, the ready-to-drink segment generated revenue of 973 million yuan, reflecting an 8% year-on-year growth [1] - For Q1 2025, the company achieved a revenue of 580 million yuan, with the ready-to-drink segment contributing 266 million yuan, marking a 13.89% increase [1] - The brewing segment, as the company's core business, reported revenue of 2.271 billion yuan during the same period [1] Group 2: Product Innovation - The company is advancing the health-oriented development of its brewing tea products, launching new series such as "Fresh Leaf Light Milk Tea" and "Fresh Leaf Milk Tea" [1] - The innovation strategy is based on replicating successful flavors from offline tea shops, utilizing a mature supply chain and advanced production technology to enhance quality and cost-effectiveness [1] Group 3: Marketing and Brand Strategy - The company is transforming its brand marketing approach to engage with mainstream young consumers, including the launch of the "Xiangpiaopiao's first milk tea store" pop-up experience in December 2024 [2] - The pop-up store aims to create marketing buzz and enhance brand influence through online and offline interactions [2] Group 4: Future Outlook - Looking ahead to 2025, the company plans to maintain a strategic focus on "stability, progress, and innovation" while reinforcing its "dual-driven" strategy to enhance the resilience of its brewing business and accelerate the expansion of its ready-to-drink segment [2]