Enlight Media(300251) 搜狐财经· Sou Hu Cai Jing·2025-04-26 10:27Group 1: Market Overview - In the first quarter of 2025, China's film market saw a strong start with a total box office of 243.87 billion yuan, representing a year-on-year growth of 49.08% [1] - The robust performance during the Spring Festival contributed significantly to the positive results, with several listed film companies reporting year-on-year earnings growth [1] Group 2: Company Performance - Light Media (SZ300251) reported a net profit exceeding 2 billion yuan in Q1 2025, which is seven times the total net profit of approximately 292 million yuan for the entire year of 2024 [1] - The success of the animated film "Nezha 2" played a crucial role in Light Media's financial performance [1] Group 3: Strategic Decisions - Light Media transitioned from television to film production, ceasing all television program production in 2015, which resulted in a loss of over 100 million yuan in annual profits and the layoff of hundreds of employees [12] - The company has invested over 2.5 billion yuan in the animation sector over the past decade, focusing on long-term projects despite initial skepticism from the market [18] Group 4: Future Outlook - Light Media aims to develop a "Chinese Mythology Universe" through a series of animated films over the next 20 years, planning to release more than 50 films [19] - The company recognizes the challenges posed by changing audience preferences and is preparing to adapt by creating IPs and exploring innovative content to avoid creative stagnation [19]