汽车视点 | 在“主场”，当“主角”！上汽集团重装出击上海车展

Core Insights - The 2025 Shanghai Auto Show is a significant event for SAIC Motor Corporation, showcasing over a hundred new vehicles from ten brands across six subsidiaries, with a total exhibition area of nearly 20,000 square meters [2][4] - SAIC's history is intertwined with the evolution of the Shanghai Auto Show, marking 40 years of innovation and collaboration [3][12] Group 1: SAIC's Strategic Initiatives - SAIC's theme "Understanding Cars Better" emphasizes its commitment to user-centric innovation and collaboration with global partners like Volkswagen and General Motors, as well as tech companies like Huawei [5][6] - The "Glocal Strategy" aims to launch 17 new overseas models in the next three years, focusing on various vehicle types and advanced technologies like solid-state batteries [6][12] - In Q1 2025, SAIC achieved a vehicle sales volume of 945,000 units, a 13.3% increase year-on-year, with electric vehicle sales reaching 273,000 units, up nearly 30% [6][8] Group 2: Product Launches and Innovations - The auto show featured the debut of several key models, including the new IM L6 and the "National Electric Family Car" Roewe D6, highlighting SAIC's diverse product matrix [4][8] - The new brand "SAIC Shangjie," developed in collaboration with Huawei, aims to penetrate the 200,000 yuan market segment, focusing on advanced safety features [7][8] - SAIC's self-owned brands collectively sold 601,000 units in Q1 2025, marking a 28.4% increase and accounting for 63.6% of the group's total sales [8][10] Group 3: Collaborative Efforts and Market Positioning - SAIC Volkswagen showcased its commitment to quality by presenting a "Quality Laboratory" at the auto show, emphasizing its dedication to high standards since the launch of the Santana model [10][11] - The partnership with Audi aims to deepen local collaboration, with plans for new energy vehicles and advanced driving technologies led by Chinese teams [11][12] - SAIC's approach to innovation is characterized by an open culture, fostering collaboration with both traditional partners and new tech companies to enhance competitiveness in the evolving automotive landscape [11][12]