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太火爆!拉布布3.0系列开售被抢空,有的门店大排长龙!联名款原价599元被炒至1.4万元,什么情况?

Core Viewpoint - LABUBU 3.0 series has gained immense popularity, leading to long queues for its offline release, with significant price increases observed in the secondary market for both new and previous series [1][4][6] Company Performance - Bubble Mart reported a substantial revenue increase of 165% to 170% year-on-year in its latest quarterly report, with Chinese market revenue growing by 95% to 100% and overseas market revenue surging by 475% to 480% [10][11] - The company achieved over 30 billion yuan in revenue from THE MONSTERS series IP last year, solidifying its position as a leader in the collectible toy market [1][10] Market Dynamics - The LABUBU 3.0 series sold out quickly, with consumers resorting to secondary markets where prices are significantly marked up, indicating high demand and a thriving resale market [4][6][9] - The secondary market for LABUBU collectibles often sees prices doubling or tripling, particularly for rare "hidden" and brand collaboration items, such as the LABUBU and Vans collaboration, which has seen a price increase from 599 yuan to 14,839 yuan [1][6][11] International Expansion - Bubble Mart's overseas market has shown explosive growth, with the Americas experiencing a staggering increase of 895% to 900% and Europe growing by 600% to 605% [11] - The company has opened 147 retail stores outside mainland China, including 37 in the United States, reflecting its successful international expansion strategy [11] Future Outlook - Analysts predict continued strong growth for Bubble Mart, driven by its robust IP ecosystem and the introduction of new products, with expectations for increased sales and potential price adjustments in response to market conditions [12]