厦门打造精彩纷呈假期消费市场

Core Insights - Xiamen is emerging as a regional international consumption center, showcasing a blend of global trends and local culture, particularly during the "May Day" holiday period [1][2][3] Group 1: Economic Development - Xiamen leads the province in the number of first stores, accounting for nearly 50% of the total, with over two-thirds of key first stores in the province [2] - The city has seen the opening of nearly 100 first stores from January to April this year, enhancing the shopping experience for residents and tourists [2][3] - The "Old for New" policy has released 4 billion yuan in consumption potential, with an average of 100 million yuan in policy "red envelopes" distributed monthly [1][4] Group 2: Brand and Retail Expansion - International luxury brands such as LONGCHAMP and local trendy brands are establishing their first stores in Xiamen, contributing to a vibrant retail environment [2][3] - The city hosted a series of high-profile brand launches and events, including the first "Foreign Trade Quality Products Flash Store" and various fashion shows [3][4] Group 3: Consumer Experience and Engagement - Xiamen is integrating new technologies and immersive experiences into its retail landscape, such as the "Super Time Cube" exhibition utilizing holographic technology [5] - The city is creating unique consumer experiences by combining shopping with cultural and entertainment activities, making it a popular destination for social interactions [5][6] Group 4: Policy Support and Incentives - Local government policies are actively supporting the growth of the first store economy, with financial rewards for new store openings and operational support for Michelin-starred restaurants [4][7] - The "Old for New" policy has significantly boosted consumption in sectors like automotive and home appliances, with 4.14 billion yuan in subsidies leading to 36.17 billion yuan in consumption [7][8] Group 5: Upcoming Events and Promotions - A series of promotional activities and events are planned for the "May Day" holiday, including the "Meet Xiamen" consumption festival and various themed shopping events [8][9] - The city is also focusing on food and beverage promotions, with over 50,000 dining establishments offering diverse culinary experiences [10][12]