奔驰张焱：新平台、新科技、全品牌，奔驰开启豪华新篇

Core Viewpoint - Mercedes-Benz showcases its commitment to the Chinese market and the automotive industry's transformation at the Shanghai Auto Show, emphasizing its "Mercedes standard" for luxury vehicles and "Chinese speed" for embracing change [1][25]. Product Launches - Two significant models, the Vision V concept and the new long-wheelbase pure electric CLA, made their global debut at the Shanghai Auto Show, highlighting Mercedes-Benz's innovative approach [4][21]. - The new long-wheelbase pure electric CLA features advanced technology, including an 800-volt electrical architecture and a range of 866 kilometers under CLTC conditions, marking it as the most efficient electric vehicle from Mercedes-Benz to date [9][14]. Market Strategy - Mercedes-Benz is committed to deepening its roots in China, with plans to invest over 14 billion yuan in local production and development, including seven exclusive models for the Chinese market by 2027 [25][26]. - The company is transitioning from "scale development" to "quality and efficiency development" in its dealer network, focusing on enhancing customer service and operational efficiency [19][20]. Innovation and R&D - The company is leveraging "Chinese speed" to enhance global innovation, with local R&D playing a crucial role in adapting and leading global trends [22][23]. - Mercedes-Benz has established a comprehensive R&D network outside Germany, with Beijing Benz becoming one of its largest and most advanced production bases, having produced over 5 million vehicles [23][26]. Customer Experience - Mercedes-Benz is enhancing customer experience by integrating online and offline services, ensuring consistent high-quality interactions across all platforms [17][19]. - The new long-wheelbase pure electric CLA incorporates a first-of-its-kind all-scenario intelligent driving assistance system developed by a Chinese team, tailored to local road conditions [13][15].