Shanxi Xinghuacun Fen Wine Factory (SH:600809) Zhong Guo Xin Wen Wang·2025-04-27 02:39Core Viewpoint - The "2025 Tea Road and Wine Aroma Fenjiu Brand Promotion Activity" aims to enhance the cultural dialogue and market influence of Fenjiu by exploring the historical and cultural significance of the ancient Tea Road, which is closely linked to the development of Chinese liquor, particularly Shanxi Fenjiu [1][4]. Group 1: Event Overview - The promotion activity is organized by Shanxi Xinghuacun Fenjiu Group and will last over 50 days, covering more than 13,000 kilometers along the ancient Tea Road [1]. - The event will take place both domestically and internationally, starting from Wuyishan in Fujian and ending in Inner Mongolia, passing through eight provinces and cities in China [2]. Group 2: Cultural Significance - The ancient Tea Road, which began in the 17th century, is not only a trade route for tea but also a significant path for the dissemination of Chinese liquor, particularly Shanxi Fenjiu [1][4]. - The event emphasizes the spirit of openness, inclusivity, and mutual benefit, reflecting the historical significance of the Tea Road in shaping the diverse landscape of the Chinese liquor industry [4]. Group 3: Company Background - Shanxi Xinghuacun Fenjiu Group is a key state-owned enterprise recognized for producing and selling Fenjiu, Zhuyeqing, and Xinghuacun liquor, with over 11,000 acres dedicated to the production of aromatic liquor [3]. - The company has been acknowledged as a "National Industrial Brand Cultivation Demonstration Enterprise" and is involved in the "Double Hundred Action" for state-owned enterprise reform [3].