“好房子”标准实施在即 将如何影响房地产市场？丨智库

Core Viewpoint - The new national standard for "good houses," the revised "Residential Project Specification," will be officially implemented on May 1, emphasizing safety, comfort, green technology, and intelligence in housing construction [2][3]. Group 1: New Standards and Guidelines - The revised "Residential Project Specification" defines "good houses" across four dimensions: safety, comfort, green, and smart, with specific standards for ceiling height, elevator installation, sound insulation, and facilities for the elderly [3][4]. - Compared to the previous version from 2011, the new standards raise requirements, such as increasing residential ceiling height from 2.8 meters to 3 meters and mandating elevators in buildings of four stories or more [3][4]. - Various cities, including Chengdu, Hangzhou, Shenzhen, and Beijing, are developing local guidelines based on the new standards, with specific requirements for green space, facilities, and elderly-friendly designs [4]. Group 2: Market Dynamics and Demand Shifts - The housing demand is shifting from "availability" to "quality," with an increasing focus on high-quality residential options, particularly in the context of improving living standards [6][8]. - The introduction of the "good house" standards and the relaxation of price controls have led to a noticeable increase in the supply of safe, comfortable, green, and smart housing [7]. - The market is witnessing a surge in demand for high-quality residential projects, with a reported average initial sales rate of 43% for new housing projects in 15 cities since the beginning of 2024 [7]. Group 3: Implications for Construction and Design - The new standards will transform the construction industry, moving from traditional development models to a focus on quality and service, thereby reshaping the competitive landscape of real estate [10]. - The design of residential buildings is evolving from merely meeting functional needs to optimizing user experience, necessitating enhanced design capabilities and technical skills [11]. - The construction sector will need to adopt advanced industrialized building methods to meet the new standards, which include higher requirements for safety, durability, and sustainability [11]. Group 4: Opportunities for Related Industries - The building materials and home furnishings industry is expected to experience growth due to increased demand for high-performance green materials and smart home technologies [11]. - Property management companies will face higher service standards, requiring the integration of smart management systems and a focus on green property management practices [12].