车展对话｜五菱思行：在配置功能介绍上做“减法”

Core Viewpoint - SAIC-GM-Wuling is shifting its strategy to capture the mid-size car market with the launch of the Wuling Xingguang, which features L2-level assisted driving technology and starts at a pre-sale price of 109,800 yuan [1][9]. Group 1: Product Strategy - The company aims to target a younger demographic with a more youthful design and practical technology configurations in its products [2][5]. - Wuling's product line is focused on moving "upward" in the market, with plans to introduce the Xingguang S SUV and potentially other models like MPVs [4][9]. - The company intends to simplify the introduction of product features, focusing on essential functionalities to meet real user needs [6][9]. Group 2: Market Positioning - The mid-size car market is highly competitive, with prices for joint venture models like Passat and Camry dropping below 150,000 yuan [5]. - Wuling plans to leverage the spaciousness of its vehicles and refresh the interior design to compete effectively in this segment [5]. Group 3: Technology and Cost Management - The Xingguang is Wuling's first model equipped with advanced assisted driving capabilities, including highway navigation and full-scene parking functions [9]. - The company aims to reduce costs through scale and pragmatic technology, ensuring that users receive a good experience at a lower price point [9]. Group 4: Channel Strategy - Wuling is undergoing a channel transformation by separating commercial and passenger vehicle sales, allowing dealerships to focus on specific market segments [10].