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再互动一物一码来助力,为出口转内销赋能,快速打开国内市场
Sou Hu Cai Jing·2025-04-27 03:48

Core Insights - The article emphasizes the challenges faced by export-oriented enterprises in adapting to the domestic market, highlighting the importance of the "one product, one code" technology as a solution for these companies to thrive in a competitive environment [1][7] Group 1: Understanding Consumer Demand - Domestic consumer demand is diverse and varies significantly across regions, age groups, and income levels, necessitating a deep understanding of these preferences for export-oriented companies [3] - The "one product, one code" technology facilitates direct communication between companies and consumers, allowing businesses to gather valuable data on purchasing behavior and consumer feedback, which can be analyzed to create targeted marketing strategies [3] Group 2: Brand Building and Recognition - Export-oriented companies often struggle with low brand awareness in the domestic market, and the "one product, one code" technology serves as a powerful tool to enhance brand influence [5] - By incorporating prominent QR codes on product packaging, companies can direct consumers to dedicated brand pages, fostering a sense of brand identity and loyalty through storytelling and promotional activities [5] Group 3: Channel Management and Operational Efficiency - The complexity of domestic sales channels presents challenges such as inventory backlog and price discrepancies, which can be addressed through the "one product, one code" technology that enables comprehensive monitoring of product distribution [6] - This technology allows companies to track inventory levels and sales progress in real-time, facilitating dynamic adjustments to production and distribution plans to prevent stock issues [6] Group 4: Overall Impact of "One Product, One Code" Technology - The "one product, one code" technology empowers export-oriented enterprises to adapt quickly to the domestic market, enhancing their competitiveness and enabling sustainable growth through improved demand insights, brand building, and channel management [7]