Sou Hu Cai Jing·2025-04-27 06:06Group 1: Industry Overview - The new media industry utilizes digital technology to provide information and services through various channels, with a focus on devices like smartphones, computers, and digital TVs [1] - In 2024, China's smartphone shipments are projected to reach 286 million units, with color TV production at 207 million units, and shipments of tablets and PCs at 29.87 million and 37.53 million units respectively [1] Group 2: User Growth in New Media Applications - In 2024, user growth in various new media applications continues, with online literature, food delivery, online payment, and online travel booking seeing the fastest growth, increasing by 54.74 million, 47.77 million, 75.05 million, and 39.35 million users respectively, with growth rates of 10.5%, 8.8%, 7.9%, and 7.7% [2] Group 3: Investment Trends in New Media - From 2017 to 2024, the new media industry in China experienced 439 financing events totaling 59.452 billion yuan, with an average single financing amount exceeding 100 million yuan [3] - The peak financing year was 2019, with 65 events and a total of 12.504 billion yuan, but the number and amount of financing events have declined since then, with only 8 events and 0.395 billion yuan in 2024 [3] Group 4: Investment Funds in New Media - The number of domestic new media-related investment funds is limited, primarily concentrated in developed cities like Beijing, Zhejiang, and Guangdong, with Beijing Digital Matrix Investment Management Co., Ltd. managing the most funds, totaling 21 [5]