明阳电路2024年财报：营收下滑3.7%，净利润暴跌88.9%，新兴领域布局能否扭转颓势？

Core Viewpoint - In 2024, the company faced significant operational pressure, with a notable decline in both revenue and profit, indicating challenges in maintaining profitability amidst external market pressures [1][4]. Financial Performance - The company's total revenue for 2024 was 1.559 billion, a decrease of 3.70% from 1.619 billion in 2023 [4]. - Gross profit fell from 404 million in 2023 to 307 million in 2024, a reduction of 970 million [4]. - Net profit attributable to shareholders plummeted by 88.91%, from 1.03 billion in 2023 to 113.837 million in 2024 [4]. - The net profit after excluding non-recurring items turned into a loss of 2.703 million, a decline of 103.25% compared to a profit of 832.82 million in 2023 [4]. Market Challenges - The company is navigating external challenges such as sluggish global economic recovery, supply chain restructuring, and rising raw material costs [4]. - Despite efforts to optimize product structure and enhance cost control, the company’s performance remained unsatisfactory due to new business lines still in the ramp-up phase and increased costs related to asset impairment and convertible bond interest [4]. Strategic Initiatives - The company is focusing on emerging technologies, including IoT, AI, and electric vehicles, to drive demand for PCB products [5][6]. - It has initiated small-scale production of high-performance computing products, indicating a shift towards advanced technology applications [6]. - The product range includes HDI boards, thick copper boards, and semiconductor packaging, catering to diverse industries such as industrial control, healthcare, and telecommunications [6]. Cost Control and Digital Transformation - The company is actively implementing cost control measures and lean operations, aiming to enhance efficiency and reduce costs [7]. - It has optimized its supply chain management and improved digital procurement processes, leading to significant advancements in cost management and operational efficiency [7]. - The deployment of SAP and other systems across all factories has been completed, facilitating real-time monitoring of operations and enhancing data accuracy for better decision-making [7].