Core Insights - The interview with VDA President Muche highlights the importance of Sino-German cooperation in the automotive industry, particularly in the context of electric vehicle (EV) development and trade policies [1][3]. Group 1: Market Expansion and Investment - China is recognized as the largest automotive market globally, especially influential in the EV sector, providing significant employment opportunities for Germany [3]. - Over two-thirds of German automotive industry respondents plan to increase investments in China, particularly in R&D, production, and sales [3]. - One-third of surveyed companies intend to expand production capacity in China, with 80% planning to maintain or increase production scale in the long term [3]. Group 2: Adaptation to Market Demands - German automotive companies are adopting a "local for local" strategy, focusing on producing products tailored to the Chinese market based on accumulated market experience [3]. - There are notable differences in consumer preferences between Chinese and European markets, with Chinese consumers prioritizing vehicle space and digital features, while European consumers focus on safety and performance [4]. - Companies must adapt to these unique market demands across various aspects, including sales, after-sales, and marketing [4]. Group 3: Trade Policy and Barriers - Muche expressed concerns regarding tariffs, particularly the impact of U.S. tariffs on German automotive exports and the global supply chain [5]. - The VDA opposes the EU's tariffs on Chinese electric vehicles and advocates for the elimination of trade barriers to promote market openness [6]. - The association calls for a timely agreement between the EU and China to end anti-subsidy measures and emphasizes the need for consistent policies regarding China's rare earth exports [6].
德国汽车工业协会主席穆希雅:欢迎中国车企去欧洲
Zhong Guo Qi Che Bao Wang·2025-04-27 07:22