Core Insights - Mercedes-Benz showcased its vision for luxury mobility at the 2025 Shanghai International Auto Show, emphasizing "new platforms, new technologies, and new products" to maintain its leadership in the luxury market while catering to Chinese consumers [1][10]. Electric Vehicle Advancements - The all-new pure electric long-wheelbase CLA and Vision V concept cars made their global debut, featuring the self-developed MB.OS architecture and an intelligent driving assistance system, enhancing user interaction [3][5]. - The new CLA boasts an impressive range of 866 kilometers under CLTC conditions, a low energy consumption of 10.9 kWh/100 km, and rapid charging capabilities that can add 370 kilometers of range in just 10 minutes, addressing range anxiety for electric vehicle users [3][5]. - The Vision V concept car aims to create a new luxury MPV segment, combining luxury space with immersive digital experiences, and is expected to have significant market potential both in China and globally [5][11]. Technological Innovations - Mercedes-Benz is set to mass-produce steer-by-wire technology, enhancing steering precision and comfort while reducing chassis vibrations [6][9]. - A new solar coating component can provide an additional range of over 14,000 kilometers annually under Beijing's conditions, showcasing innovative energy solutions [6][7]. - The introduction of neuromorphic computing is expected to significantly improve the energy efficiency of intelligent driving systems, reducing data processing energy consumption by 90% [7][10]. Commitment to the Chinese Market - Mercedes-Benz plans to invest over 14 billion yuan in China, focusing on the production of the new pure electric long-wheelbase CLA, long-wheelbase GLE SUV, and a new luxury pure electric MPV based on the VAN.EA platform [11][13]. - The company has achieved consecutive victories in the luxury segment in China, reinforcing its brand appeal and commitment to local consumer needs [13]. Conclusion - At the 2025 Shanghai Auto Show, Mercedes-Benz illustrated its future vision for luxury mobility through technological breakthroughs and strategic market positioning, demonstrating a deep understanding of Chinese consumer demands and a commitment to innovation [1][10].
2025上海车展丨梅赛德斯-奔驰以科技驱动豪华新纪元