11月5日，北京朗园Station的镁光灯下，全新梅赛德斯-奔驰纯电 CLA揭开面纱。作为奔驰MMA纯电平台首款国产车型，这款定位豪华紧凑级轿跑的纯 电新作，不仅延续了CLA家族标志性的溜背美学与无框车门设计，更拥有"能效、智能、安全"的优势，兼顾品牌格调与实际需求，十分契合追求"精致实用 主义"的年轻消费者。 作为顶配车型，冠军限量版提供AMG车身风格组件，造型更贴合轿跑车型的运动定位。低配和中配车型的常规设计更偏向简约豪华，适合偏好低调风 格的用户。灯光方面，标配LED高性能大灯，顶配车型则升级几何多光束LED大灯，进一步提升照明效果与行车安全。 | | | 全新梅赛德斯-奔驰纯电 CLA内部配置 | | | --- | --- | --- | --- | | 车型 | 纯电CLA 300 L 超长续航版 | 纯电CLA 300 L 超长续航领智版 | 纯电CLA 300 L 1 | | 售价 | 24.90万元 | 28.56万元 | 29. | | 后排扶手 | . | 9 | | | 素纹植纤维饰件 | 0 | . | | | 可更换的发光迎宾踏板 | . | . | | | Burmester® ...

Core Insights - The launch of the all-new Mercedes-Benz pure electric CLA marks a significant step in the company's electric and intelligent transformation, symbolizing a new strategic pivot for the brand in the Chinese market [1][11][15] Product Features - The new CLA is built on the "oil-electric dual action" MMA platform, featuring an 800V high-voltage architecture and the world's first electric two-speed transmission, achieving a CLTC range of 866 kilometers and an energy consumption of 10.9 kWh per 100 kilometers [2][7] - The vehicle has undergone extensive testing, including 150 real vehicle crash tests and an additional 30 for local models, with nearly 500 million kilometers of real-world durability testing [5][6] Safety Standards - Mercedes-Benz emphasizes safety as a core value, with the CLA featuring 11 standard airbags and advanced battery safety measures that exceed new national standards [3][5] - The design includes a modular aluminum chassis specifically for electric vehicles, enhancing safety and battery protection [6][7] Market Strategy - The CLA is positioned as a new starting point for Mercedes-Benz in smart and electric vehicle manufacturing, with plans to introduce seven China-exclusive models by 2027 [11][12] - The marketing strategy includes collaborations with brands like McDonald's and League of Legends, aiming to attract younger consumers and reshape the brand's image [10][11] Sales and Distribution - The company has implemented immersive training for over 1,700 sales staff to ensure they can effectively communicate the product's value [12] - Mercedes-Benz is shifting from a focus on network expansion to enhancing dealer efficiency and service quality [13][14] Corporate Responsibility - The company maintains a commitment to corporate social responsibility, exemplified by rapid disaster response efforts and long-term educational initiatives [13][14]

【文/观察者网 潘昱辰 编辑/高莘】"高端的产品，往往只需要采用最松弛的发布形式。" 11月5日，全新 梅赛德斯-奔驰纯电CLA正式上市，没有冗长的产品讲解，没有繁琐的价格悬念——北京梅赛德斯-奔驰 销售服务有限公司总裁兼首席执行官段建军在发布会开场不到20分钟内，便直接公布售价：3款车型全 国统一上市专享价分别为24.9万、28.56万、29.99万元。 而这也为新车的上市奠定了基调：即将迎来140岁生日的奔驰，想和年轻人交个朋友。 此外在上市当天，奔驰宣布品牌新锐大使、世界冠军、国乒新一代领军人物王楚钦成为梅赛德斯-奔驰 专项公益基金——星愿基金的首位公益伙伴。而随之上市的纯电CLA 300 L超长续航冠军限量版（100 台限量），也从车机、手机画面、导航、出行音效等方面融入王楚钦数字元素，陪伴年轻车主的每段旅 途。 奔驰纯电CLA上市 奔驰 王楚钦作为拥有众多粉丝的国内"00后"的代表人物，也将和奔驰一起推进乡镇学校素质教育项目，计划 未来4年为全国100余所学校的孩子们带来涵盖文体、美育、科普等内容的素质教育课堂。 更重要的是，奔驰纯电CLA是首款基于奔驰自研MB.OS架构的车型，其智能座舱和辅助驾驶 ...

Core Insights - The all-new Mercedes-Benz pure electric CLA has officially launched, offering three models with prices ranging from RMB 249,000 to RMB 299,900 [1][3] Group 1: Product Features - The new electric CLA features advanced technologies including high nickel positive electrodes, silicon oxide negative electrodes, an 800-volt electrical system, and a dual-speed electric transmission, making it a benchmark for energy efficiency [3][5] - It achieves a low energy consumption of 10.9 kWh per 100 km and a CLTC range of 866 km, with a maximum charging power of 320 kW [5][7] - The vehicle is equipped with an AI-enabled smart cockpit and a navigation assistance system tailored for the Chinese market, supporting functions like intelligent lane changing and parking assistance [7] Group 2: Safety and Design - The new CLA comes standard with 11 airbags and has undergone over 180 real vehicle crash tests, achieving multiple safety certifications [7] - The design retains the classic aesthetics of Mercedes-Benz coupes, featuring a star-patterned closed grille and customizable sound experiences [7][9] Group 3: Marketing and Social Responsibility - Mercedes-Benz has partnered with McDonald's for a special vehicle design and collaborated with League of Legends for artistic projects [9] - The company has launched a youth education initiative in partnership with brand ambassador Wang Chuqin, aiming to provide educational resources to over 100 schools in the next four years [9]

编辑：王一帆 财报利好在周三（5日）带动欧洲多国股市从科技股抛售潮中反弹。德国汽车制造商宝马2025财年三季 度多项业绩指标出现下滑，但当季利息前收益达到23亿欧元，符合分析师预期，公司股价周三收涨 6.85%，并拉动德国汽车股走高。梅赛德斯-奔驰收涨3.54%，大众汽车收涨2.43%。 此外，化工和工业等类别股票也表现亮眼，推动欧洲三大股指周三集体收涨。截至收盘，英国股市涨 0.64%，法国股市微涨0.08%，德国股市涨0.42%。（总台央视记者 高岩） ...

10月31日，梅赛德斯-奔驰在京举办第13届中国可持续发展对话会。会上，梅赛德斯-奔驰星愿基金 宣布与三江源国家公园开启公益合作项目，同时《梅赛德斯-奔驰集团中国可持续发展蓝皮书2024- 2025》成功发布，成果可谓丰富。 在佟欧福看来，即将于11月初在中国上市的全新梅赛德斯-奔驰纯电CLA就是最好的证明，从空气 动力学设计到材料选择，再到技术搭载和投资重点分配，都围绕可持续与高能效目标进行全局规划，从 而实现资源优化配置。"只要我们始终坚守初心，坚定战略方向，就能在动态发展中不断调整，寻得最 优平衡。" 早在2019年，梅赛德斯-奔驰就提出"2039愿景"，目标最晚到2039年实现乘用车新车产品阵容在整 个价值链和车辆整个生命周期内的净碳中和。为此，梅赛德斯-奔驰正根据客户需求和市场条件采取必 要步骤推进电动化，而全新纯电CLA将开启梅赛德斯-奔驰史上最大规模的科技与产品发布计划。 北京奔驰汽车有限公司总裁兼首席执行官柏睿凯也表示，推动可持续发展和创造更多价值并不冲 突。"这一战略短期可能带来额外成本，但长期能带来更多价值。"北京奔驰曾计划将太阳能光伏总装机 容量提升至88.8兆瓦，面对屋顶面积有限的难题 ...

凭借15年的深耕，在一个个持之以恒、扎实推进的项目之下，梅赛德斯-奔驰星愿基金与中国合作伙伴共同浇灌的"公益之花"正竞相绽放。在中国，梅 赛德斯-奔驰不仅仅创造了出色的商业业绩，在贯穿于人文价值、品牌精神、文明传承的公益项目中，奔驰品牌与中国文化的相遇，也正产生着跨越时空、 突破边界的深刻共鸣。 11月3日，由梅赛德斯-奔驰星愿基金（以下简称"星愿基金"）公益支持的"九重之下——故宫造办处旧址考古成果展"在故宫博物院永寿宫正式开展。该 展览将于11月4日至2026年2月8日期间，面向游客免费开放。作为故宫博物院建院百年系列特展中的考古类专题成果展，本次展览内容横跨元、明、清三 代，系统展示古建营造技艺、造办处匠人劳作与生活风貌，以及中西方技艺交流的重要历史实证，生动再现了紫禁城"九重之下"的历史人文图景。 立足中国，梅赛德斯-奔驰始终秉持"商责并举"在华发展承诺，推动商业发展的同时，积极履行企业社会责任，携手权威公益合作伙伴助力中国社会议 题发展。今年是星愿基金成立15周年，作为最早投身中国企业社会责任事业的国际汽车品牌之一，梅赛德斯-奔驰依托星愿基金建立起体系化、专业化的公 益平台，除与故宫公益合作外，还在 ...

11月3日，由梅赛德斯-奔驰星愿基金（下称"星愿基金"）公益支持的"九重之下——故宫造办处旧址考古成果展"在故宫博物院永寿宫正式开展。该展览 将于2025年11月4日至2026年2月8日期间，面向游客免费开放。作为故宫博物院建院百年系列特展中的考古类专题成果展，本次展览内容横跨元、明、清三 代，系统展示古建营造技艺、造办处匠人劳作与生活风貌，以及中西方技艺交流的重要历史实证，生动再现了紫禁城"九重之下"的历史人文图景。 2020年，经国家文物局批准，故宫博物院考古部与星愿基金共同启动"造办处建筑遗址考古研究"项目。5年来，考古工作以"最小干预、微创发掘、见面 即停、拼缀复原"为原则，发掘面积约2,300平方米，逐步还原出紫禁城地下遗址的历史年代、建筑格局和工艺体系。造办处的考古发现，不仅为北京中轴线 历史溯源和成功申遗提供了考古依据，更为了解紫禁城的"前世"，解读紫禁城的"地下史书"，阐释紫禁城建筑历史文化价值，丰富北京建筑史等提供了最新 的历史实证。 基于保护与传承文化瑰宝的价值共识，梅赛德斯-奔驰星愿基金自2018年起与故宫博物院开启公益战略合作，全面支持故宫博物院在文物保护、古建修 缮、考古研究、技艺传 ...

Core Insights - Mercedes-Benz Group reported a third-quarter revenue of €32.15 billion, a year-on-year decrease of 6.9% [1] - The net profit for the third quarter was €1.19 billion, reflecting a year-on-year decline of 31% [1] Financial Performance - Revenue: €32.15 billion, down 6.9% year-on-year [1] - Net Profit: €1.19 billion, down 31% year-on-year [1]

Group 1: Trade Relations - The U.S. will cancel the 10% "fentanyl tariff" on Chinese goods, while the 24% reciprocal tariff will remain suspended for another year [2] - China will adjust its countermeasures in response to the U.S. tariff changes, and both sides agreed to extend certain tariff exclusion measures [2] Group 2: Export Controls - The U.S. will suspend the implementation of the 50% export control rule announced on September 29 for one year [3] - China will also suspend its related export control measures announced on October 9 for one year and will study specific plans for further actions [3] Group 3: Automotive Industry Performance - The retail sales of passenger cars in China from October 1-26 reached 1.613 million units, a year-on-year decrease of 7% [5] - The wholesale of passenger cars during the same period was 1.871 million units, down 1% year-on-year [5] Group 4: Automotive Financial Results - Volkswagen Group reported a third-quarter operating loss of nearly €1.3 billion, with vehicle deliveries of 2.199 million units, a 1% increase year-on-year [6] - Hyundai's third-quarter operating profit was 2.54 trillion KRW, slightly below market expectations [7] - Mercedes-Benz reported a net profit of €1.19 billion for the third quarter, a 31% decrease year-on-year [8] - General Motors confirmed that nearly 5,500 employees will be placed on unpaid leave across three factories [9] - SAIC Motor Corporation reported a third-quarter net profit increase of 645% year-on-year, driven by market expansion and operational efficiency [10] - Seres reported a net profit of 5.312 billion CNY for the first three quarters of 2025, a year-on-year increase of 31.56% [12] - Joyson Electronics announced a third-quarter net profit of 413 million CNY, a year-on-year increase of 35.40% [15]