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深刻洞察商务人士需求 梅赛德斯-奔驰V级MPV启新程
Xin Lang Cai Jing· 2025-12-26 19:02
文 过去几年,中国高端MPV市场年复合增长率超10%,远超整体汽车市场增速。这一数据背后,是一场关 于空间价值认知的集体觉醒。 移动空间成为介于办公室与家之外的"第三空间",承担着商务洽谈、临时办公、短途差旅等多重功能。 梅赛德斯-奔驰V级MPV的"宽奢空间"概念恰逢其时,这背后不是简单尺寸数据,而是对商务出行场景 的精准解构。 当立标设计与迈巴赫风格轮毂出现在V级MPV上,这不仅是外观升级,更是对商务美学的一次重构。在 中国商业文化中,"面子"与"里子"同等重要。立标传递的是一种不张扬的专业权威,而车内空间则提供 了真正的实用价值。 梅赛德斯-奔驰V级MPV在前脸设计上拥有大标与立标两个版本,在业内人士看来,这种"双外观造 型"策略精准捕捉了中国商务人士出行场景日趋多元化的出行需求。工作时间是移动办公场所,工作间 隙是独处静心向内"关照"的内观流。 诚然,中国商务车出行市场正在经历一场静默的革命,这场革命的本质,不是速度的竞赛,而是价值的 重塑。"梅赛德斯-奔驰一直秉持可持续发展的原则,力求通过持续的研发投入及供应链协同实现'零排 放'出行的战略愿景。"梅赛德斯-奔驰集团股份公司董事会成员、负责大中华区业务 ...
以技术韧性筑底 以开放创新赋能:梅赛德斯-奔驰与中国经济共赴“活力2026”
Mei Ri Jing Ji Xin Wen· 2025-12-25 09:05
每经编辑|蒙锦涛 当时间的指针转向2026,"活力"二字成为中国经济更深层的期待。 这不仅意味着增长,更代表着在复杂变局中锻造韧性、在开放合作中激发创新、在以人为本中实现可持续的未来图景。一个强大而富韧性的国内市场,正 成为支撑产业升级、保障经济安全、孕育全球竞争力的坚实底座。在这一宏观背景下,作为国民经济重要支柱的汽车产业,也站在了转型与价值重塑的关 键节点。 对于梅赛德斯-奔驰而言,2026年同样是迎难而上、深化本土融合的重要一年。面对行业结构性调整与市场竞争的挑战,梅赛德斯-奔驰展现出长期主义者 的定力——不追逐短期喧嚣,将目光聚焦于通过扎实的技术创新、深度的开放合作与坚定的可持续实践,来构筑面向未来的体系竞争力。这并非简单的市 场应对,而是其深耕中国数十载后,与中国经济发展脉络的一次深度协同:以"奔驰标准"所代表的品质与安全为基石,以"中国速度"所蕴含的创新与活力 为引擎,共同驱动出行价值的重构。 这份"活力",体现在梅赛德斯-奔驰将最前沿的电动化、智能化技术在中国市场率先落地;体现在其将研发的根须更深地扎进本土土壤,与中国的科技伙 伴共创共赢;更体现在其将绿色生产与循环经济的理念贯穿全价值链,积极响 ...
拒不付款!奔驰拖欠供应商尾款超两年,涉AMG项目逾148万元;俞敏洪敲定东方甄选接班人;优必选拟11.6亿控股一家A股企业
雷峰网· 2025-12-25 00:54
Group 1 - Mercedes-Benz (China) has delayed payments to suppliers for over two years, with outstanding amounts related to the AMG project exceeding 1.482 million yuan [3][4] - The total payable amount confirmed by Ernst & Young for the AMG project is 6.994 million yuan, but the payment process has been stalled due to various excuses from Mercedes-Benz [3][4] - The new regulations effective from June 2025 require large enterprises to pay within 60 days after delivery, but many suppliers report difficulties in enforcing this policy [4][5] Group 2 - Doubao's daily active users have surpassed 100 million, making it one of the lowest-cost products among ByteDance's billion-level apps [7][9] - Doubao's marketing expenses are reported to be the lowest for any product achieving over 100 million DAU, indicating effective cost management [7][9] - The Seed team at ByteDance is seen as a core strategic business, focusing on large model foundational research and application [9] Group 3 - Shopee is set to launch a zero-commission policy for new stores starting January 1, 2026, aimed at reducing barriers for sellers entering overseas markets [12] - This initiative will allow sellers in specific Southeast Asian markets to operate their first store without commission for the first three months, with a cap of 500 orders per month [12] Group 4 - Yuan Minghong has appointed Sun Jin as the new CEO of Dongfang Zhenxuan, confirming leadership changes within the company [13][14] - Sun Jin has extensive experience within New Oriental, having joined in 2006 and held various leadership roles [13][14] Group 5 - Cloud Deep Technology, part of the "Hangzhou Six Little Dragons," has initiated IPO counseling, focusing on intelligent robotics [16][17] - The company recently completed over 500 million yuan in Series C financing, indicating strong investor interest and growth potential [17] Group 6 - UBTECH plans to acquire a controlling stake in A-share company Fenglong Co., with a total transaction value of approximately 1.161 billion yuan [22] - The acquisition will give UBTECH a 29.99% stake in Fenglong, changing the controlling shareholder to UBTECH [22] Group 7 - The new brand "Qijing" from Huawei and GAC has unveiled its first model, a hunting-style coupe, which is set to compete in the high-end electric vehicle market [30][31] - The vehicle will feature advanced technologies, including L3-level autonomous driving capabilities, and is expected to launch in June 2026 [30][31] Group 8 - The chairman of Lantu Motors discussed the "involution" in the new energy vehicle sector, emphasizing the need for genuine innovation rather than imitation [33][34] - He highlighted that true innovation should address user needs and improve product value, rather than merely competing on superficial features [34] Group 9 - NVIDIA plans to deliver H200 chips to Chinese customers before the Lunar New Year, with a unit price of 1.4 million yuan [36][37] - The expected shipment volume is between 5,000 to 10,000 modules, translating to approximately 40,000 to 80,000 H200 chips [36][37]
Mercedes Reaches Claim Settlement With US Amid Falling Q3 Sales
ZACKS· 2025-12-24 13:06
Key Takeaways MBGYY reached a $149.6M settlement with U.S. states over allegations tied to diesel emissions cheating.The deal covers nearly 39,565 vehicles, with funds aimed at pollution mitigation and emissions software fixes.Mercedes-Benz Group AG reported lower Q3 revenues and double-digit declines in car and van sales YoY.German AutomakerMercedes-Benz Group AG (MBGYY) has agreed to a $149.6 million claim settlement with the United States to resolve a long-running probe tied to allegations of diesel emis ...
以标准铸就安全 以匠心诠释豪华——2025梅赛德斯-奔驰服务技能大师赛展现“奔驰标准”服务底色
近日,2025年梅赛德斯-奔驰服务技能大师赛于上海落幕。来自奔驰全国授权经销商的近5800名选手同台竞技,精湛技艺与严谨流程生动诠释何为"奔驰 标准"。 这不仅是一场技能的比拼,更是一次对品牌服务理念与体系能力的深度检阅。在汽车行业竞争日趋激烈的今天,梅赛德斯-奔驰正通过一套贯穿人才培 养、服务流程与专业工具的标准化体系,构筑起超越产品本身的"安全冗余"与长期信任,为中国超680万车主提供始终如一的豪华服务体验。 "安全冗余"不仅是工程领域的术语,在梅赛德斯-奔驰的服务体系中,它被转化为至高900余项的精细化服务标准,覆盖从预约、接待、预检、诊断到维 修保养、交付、回访的七大核心环节。据了解,每一台进店车辆都须经过包含38道工序的100%预检,交车前还需完成超20项的终检,确保车辆恢复至最佳 状态。梅赛德斯-奔驰以"奔驰标准"为准绳,依托精确到像素级的服务流程,系统化保障用户的养车与用车安全。并通过服务项目"先明示、后消费",确保 服务全程可预期、可视化、可信赖。使车主走进任何一家奔驰授权经销商的售后车间,都能感受到这套标准带来的确定性与安心感。 数字化创新进一步提升了奔驰的服务便捷性与透明度。从线上预约、实 ...
Lumo、梅赛德斯-奔驰与Momenta将在阿布扎比推出高端自动驾驶网约车车队
Shang Wu Bu Wang Zhan· 2025-12-23 16:46
阿通社12月9日报道,阿联酋国家出租车公司Lumo宣布与梅赛德斯-奔驰及自动驾驶人工智能企业 Momenta合作,在阿布扎比推出高端自动驾驶出租车车队。车队基于全新奔驰S级,并采用Momenta的 L4级自动驾驶系统,打造业内首款基于量产豪华平台的可扩展自动驾驶出租车型。该车队预计明年在 阿布扎比投入商业运营,并计划扩展至更多国际市场。三方合作旨在共同推动智能交通发展。 (原标题:Lumo、梅赛德斯-奔驰与Momenta将在阿布扎比推出高端自动驾驶网约车车队) ...
当车展回归理性,人们发现奔驰还是那个奔驰
Core Insights - The Guangzhou Auto Show this year reflects a shift in focus from sensationalism to substantive product offerings, with Mercedes-Benz showcasing a robust and systematic value enhancement across its vehicle lineup [1] - Mercedes-Benz emphasizes that luxury is not merely about technological innovation but also about a deep understanding of consumer needs and a commitment to safety and quality [7] Group 1: Product Innovation - Mercedes-Benz's long-wheelbase C-Class is the first in its class to feature the Qualcomm 8295 smart cockpit chip and the third-generation MBUX intelligent human-machine interaction system, highlighting the brand's commitment to integrating advanced technology into luxury vehicles [2] - The entire lineup, including the E-Class and S-Class, has undergone intelligent upgrades, reinforcing the idea that smart technology should be a standard in luxury rather than an optional feature [2][3] Group 2: Market Positioning - The stability of Mercedes-Benz's sales in the luxury segment is supported by high resale values, with the E-Class achieving the highest three-year resale rate among mid-to-large sedans in 2024 [5] - The brand's high resale value is attributed to a unified global manufacturing standard, extensive after-sales network, and timeless design, which collectively reduce long-term ownership anxiety for consumers [5] Group 3: Manufacturing Philosophy - Mercedes-Benz's commitment to safety and quality is evident in its rigorous testing protocols, including 15,000 simulation tests and 150 real vehicle crash tests before market launch [3][7] - The brand's manufacturing philosophy emphasizes a deep respect for the essence of manufacturing, ensuring that every vehicle meets high standards of safety, comfort, and performance [7] Group 4: Consumer Trust - In an era of uncertainty, the predictability and reliability of Mercedes-Benz vehicles are seen as a luxury, with consumers choosing the brand for its long-term value and trustworthiness [5][6] - The focus on delivering real value and a predictable experience positions Mercedes-Benz as a leader in the luxury automotive market, especially as the industry shifts from disruptive narratives to value-driven storytelling [7]
欧盟汽车“禁燃令”缘何松动
Xin Hua She· 2025-12-18 14:41
新华社消息,在欧洲汽车产业电动化推进不及预期、竞争压力持续加大的背景下,欧盟委员会日前提议 放宽2035年"禁售燃油车"相关要求,将新车"零排放"目标调整为"减排90%"。这意味着,部分燃油车届 时在特定条件下仍可进入市场。 业内人士认为,这一调整是欧盟近五年来在绿色政策上的最大一次"重大退让"。这或许能为欧洲的电动 化转型争取缓冲空间,减轻企业压力,但难以从根本上解决欧洲在汽车工业转型中面临的不利局面。 禁令出现松动 欧盟理事会2023年3月通过一项法规,决定从2035年起禁售导致碳排放的新的燃油轿车和小型客货车, 该政策一度被视为欧盟的"绿色新政"和交通领域去碳化的关键战略。 然而,欧盟委员会16日提出拟将2035年新车"零排放"目标调整为"较2021年减排90%"。这就为插电式混 合动力汽车、增程式汽车、轻度混合动力汽车以及内燃机车辆在2035年后的销售留出了空间。 近年来,欧洲在新能源关键环节的短板进一步显现。一度被寄予厚望的瑞典动力电池企业北方伏特,虽 然获得了高盛、宝马、大众等多方资本加持,但最终未能实现预期并于2024年年底申请破产。 成本压力也加大了转型难度。能源价格高企推高电动车使用成本并压 ...
鲍迪接任梅赛德斯-奔驰首席设计官
Bei Jing Shang Bao· 2025-12-17 14:56
北京商报讯(记者 刘晓梦)12月17日,梅赛德斯-奔驰集团股份公司董事会就公司管理层人事任命作出 决议,瓦格纳将于明年1月31日正式离任梅赛德斯-奔驰首席设计官一职,其职务将由现任梅赛德斯- AMG品牌首席设计官鲍迪接任,明年2月1日起生效。 ...
多款核心车型升级上市 梅赛德斯-奔驰奔赴豪华新程
Core Insights - Mercedes-Benz has announced a significant upgrade for several core models, including long-wheelbase C-Class, E-Class, S-Class sedans, and GLB, long-wheelbase GLC, and GLS SUVs, introducing classic, special, and collector's editions to meet the luxury travel demands of Chinese consumers [1][14] Product Matrix Expansion - The upgrade features a substantial expansion of the product matrix, with new models added to cater to diverse consumer needs across various price ranges and usage scenarios [3] Sedan Lineup Enhancements - The long-wheelbase C-Class introduces the C 260 L Sport Sedan special edition, focusing on personalized experiences; the long-wheelbase E-Class adds the E 260 L classic version, optimizing price and configuration for high cost-performance; the flagship S-Class includes the S 400 L special edition and S 400 L Business special edition, lowering the entry barrier for luxury sedans [5] SUV Family Updates - The GLB SUV launches the GLB 220 Collector's Edition with unique features; the long-wheelbase GLC SUV adds the GLC 260 L 4MATIC classic version as a new entry-level option; the GLS SUV enhances configuration differentiation while maintaining off-road performance and luxury [5][7] Pricing Strategy - The suggested retail prices for the upgraded models range from 311,900 to 1,398,200 yuan, covering the mainstream luxury automotive market; the long-wheelbase C-Class starts at 338,300 yuan, the E 260 L classic version is priced at 429,900 yuan, and the S 400 L special edition is set at 898,800 yuan, ensuring a clear and comprehensive pricing structure [7] Intelligent and Comfort Upgrades - The product upgrades focus on enhancing intelligent technology and comfort features across all models, with significant improvements in standard configurations while maintaining safety standards [8][14] Intelligent Features - The long-wheelbase C-Class is the first in its class to feature the Qualcomm 8295 smart cockpit chip and the third-generation MBUX human-machine interface system, along with the new "mind-reading voice assistant"; the E-Class family includes the third-generation MBUX system, Qualcomm 8295 chip, and 5G connectivity for improved voice interaction and navigation [8][10] Comfort Features - Heated front seats are standard across the long-wheelbase C-Class, E 260 L, GLB SUV, and long-wheelbase GLC SUV mid-high configurations; additional comfort features like ventilated seats and 360° camera parking assist are widely available across various models [12] Safety Standards - Mercedes-Benz maintains high industry safety standards, with the long-wheelbase E-Class featuring 13 airbags and rigorous testing protocols for new models, including extensive simulation and real-world crash tests [14]