京东对低价恶卷出手了

Core Insights - JD.com has launched a new initiative called "Factory Goods Hundred Supplement" aimed at addressing issues in the industry such as low pricing and unsustainable business practices, with an annual investment of 10 billion yuan to enhance user experience, logistics, and factory efficiency [1][2][3] - The initiative includes three main support plans: "Factory Goods Hundred Supplement," "Foreign Trade Relief," and "Rise of Personal Stores," which aim to balance quality and profitability for merchants, fostering sustainable business operations [1][3] - JD.com plans to create 1,000 million-unit hot-selling products and 10,000 ten-thousand-unit livelihood products by 2025, which is expected to attract 150 million new users [1][4] Support Plans - The "Factory Goods Hundred Supplement" plan will leverage 10 billion yuan in special support funds to incubate popular products from industrial belts and rebuild consumer trust in domestic goods [1][3] - JD.com will provide zero entry fees, zero promotion fees, and zero commission for selected enterprises, facilitating a green channel for foreign trade companies to enter the domestic market [3][4] - The "Personal Store" initiative aims to reduce operational barriers for individual merchants, with over one million personal stores already on the platform, and plans for significant order volume growth by 2025 [3][4] Industry Context - The e-commerce industry is shifting away from a low-price competition model towards a focus on high-quality development, as evidenced by recent changes in refund policies and a collective industry consensus on balancing merchant and consumer interests [5][6] - The ongoing low-price competition has led to unsustainable business practices, with many merchants earning less than 1% profit margins, resulting in a detrimental impact on both consumers and businesses [6]