Hua Xia Shi Bao·2025-04-27 08:31Core Viewpoint - Great Wall Motors has launched the "ONE GWM" global strategy at the Shanghai Auto Show, aiming to integrate its six major brands and focus on expanding into overseas markets [2][3] Group 1: Global Strategy and Market Expansion - Great Wall Motors plans to emphasize overseas markets in 2024, with a goal to quickly introduce newly launched domestic models abroad based on market demand [2] - The company has exported vehicles to over 170 countries since 1997, with more than 1,400 overseas sales channels and over 1.5 million global users [3] - In 2024, Great Wall Motors aims to sell 1,233,292 new vehicles, with overseas sales projected at 453,141 units, marking a 43.39% year-on-year increase [3] Group 2: Ecosystem Approach - The "ecological export" model focuses on localizing the entire value chain, including R&D, production, and service, to build a high-quality brand perception in overseas markets [3] - Great Wall Motors has established three complete vehicle factories in Thailand and Brazil, along with several KD factories in various countries [3] Group 3: Future Sales Goals and Market Insights - The company is conducting global market research to understand consumer needs, with a focus on creating globally designed vehicles for international markets [4] - Great Wall Motors is committed to a long-term strategy and high-quality development, prioritizing consumer feedback over blind pursuit of sales volume [5] Group 4: Financial Performance and Investment - In 2024, Great Wall Motors reported revenue of 202.2 billion yuan and a net profit of 12.7 billion yuan, reflecting an 80.73% year-on-year increase [5] - The company has maintained R&D investment exceeding 10 billion yuan for three consecutive years, with a vertical integration rate surpassing 70% [5]