Sou Hu Cai Jing·2025-04-27 08:49Core Viewpoint - The event "Walking through Streets - Suning.com and Haier National Subsidy Storm Community Tour" in Tianjin aims to promote the national old-for-new policy, enhancing consumer experience and providing comprehensive home appliance renewal solutions [1][3]. Group 1: Government and Corporate Collaboration - The initiative is a response to the national old-for-new policy, showcasing a collaboration between government and enterprises to create a "zero-distance" service consumption scene [1]. - Since the implementation of the national subsidy policy in 2025, over 100,000 people in Tianjin have received old-for-new subsidy qualifications through multiple discount policies [3]. Group 2: Economic Impact - In the first quarter, Tianjin's business sector issued 730 million yuan in old-for-new subsidies, leading to the sale of 360,000 home appliances and 407,000 mobile digital products, contributing over 5.7 billion yuan to social consumption [3]. - The event aims to facilitate the implementation of subsidy policies and enhance consumer access to new green smart home appliances [3][8]. Group 3: Innovative Retail Experience - A 300 square meter "National Subsidy Renewal Service Station" was established, featuring Haier's popular home appliances for community residents to experience [5]. - The event includes personalized solutions for new and old communities, showcasing various home appliances in real-life settings [7]. Group 4: Future Plans - Suning.com plans to continue the "National Subsidy Storm Community Tour," aiming to cover at least 100 communities in Tianjin by the second quarter, enhancing the penetration of green smart home appliances [8].