一季度京沪消费均下滑，北京3月大降近10%！最有钱的人买不动了？

Core Insights - In Q1 2025, China's total retail sales of consumer goods reached 12.5 trillion yuan, with a year-on-year growth of 4.6%, and March saw a consumption growth rate of 5.9, indicating a potential recovery in domestic consumption [1] - However, major cities like Shanghai and Beijing are experiencing consumption decline, raising concerns about the overall economic recovery [1] Group 1: Shanghai's Consumption Data - In Q1 2025, Shanghai's total retail sales of consumer goods amounted to 405.7 billion yuan, ranking first among major cities, but the consumption growth rate was negative at -1.1% [4] - In March, Shanghai's retail sales fell by 1.5%, which was lower than the overall quarterly performance, indicating a significant decline in consumer spending [4] Group 2: Beijing's Consumption Data - Beijing's total retail sales of consumer goods in Q1 2025 were 345.9 billion yuan, with a further decline in March reaching -3.3% [5] - March's consumption total in Beijing was 104.9 billion yuan, showing a sharp year-on-year decline of 9.9%, nearly breaching the 10% mark [5] Group 3: Factors Contributing to Consumption Decline - The large consumption base in Shanghai and Beijing makes them more sensitive to internal demand shortages, leading to significant impacts from minor economic fluctuations [7] - The automotive market's performance is weak, with March sales in Beijing and Shanghai dropping by 20.2% and 18.5%, respectively, compared to a national growth of 5.5% [9] - The decline in real estate prices since late 2021 has negatively impacted consumer confidence, particularly among high-net-worth families in these cities [9] - Income growth in Shanghai and Beijing is lagging behind the national average, with Q1 2025 growth rates of 4.6% and 5%, respectively, compared to the national average of 5.5% [10] Group 4: External Influences on Consumption - Factors such as foreign capital withdrawal, reduced business dining, and restrictions on official receptions have also contributed to the consumption decline in Beijing and Shanghai [12] - In Q1 2025, restaurant consumption in Shanghai and Beijing fell by 3.4% and 3.8%, respectively, while national restaurant income increased by 4.7%, highlighting the local consumption challenges [12] Group 5: Implications for National Economy - The consumption decline in Beijing and Shanghai is significant, as their recovery is crucial for the overall confidence in China's domestic demand [14]