Airwallex空中云汇：2025年跨境支付：拓展香港市场的关键策略报

Group 1 - The report by Airwallex and Statista highlights the rapid growth of the Hong Kong e-commerce market, with an expected industry valuation increase of 52% from $4.77 billion in 2024 to $7.25 billion by 2029 [14][16][20] - 92% of consumers in Hong Kong shop online at least once a month, and 95% prefer purchasing overseas products, indicating a strong demand for cross-border shopping [16][20] - Payment preferences are diverse, with credit cards being the most common payment method at 82%, followed by electronic wallets at 64% and Buy Now Pay Later (BNPL) services at 71%, particularly favored by luxury consumers [17][18][20] Group 2 - Key strategies for market expansion include understanding local tax structures, providing localized checkout experiences, and supporting multiple payment methods such as Visa and Alipay [2][25][31] - Airwallex offers a one-stop service that aids businesses in compliance, providing global accounts, security measures, and financial tools to facilitate local currency transactions [3][28][29] - The report emphasizes the importance of a seamless checkout experience, with 85% of consumers wanting prices displayed in Hong Kong dollars and over 90% expecting preferred payment options and clear tax details [23][31][32] Group 3 - The report outlines the regulatory environment in Hong Kong, noting a simple tax structure with a corporate tax rate of 16.5%, and no Goods and Services Tax (GST) or Value Added Tax (VAT), making it attractive for international sellers [25][26] - Companies must register within a month of starting operations and comply with local product safety and labeling standards, particularly in sectors like electronics and cosmetics [25][26] - Data privacy regulations require businesses to obtain consent before collecting personal information and to implement security measures to prevent misuse [51][56]