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盗版横行吞噬产值,微短剧版权保护如何破局?
Sou Hu Cai Jing·2025-04-27 10:40

Core Insights - The rapid rise of micro-short dramas has transformed entertainment consumption, but the industry faces significant copyright challenges due to rampant piracy, which is estimated to cause a potential loss of around 20 billion RMB [1][2]. Group 1: Copyright Challenges - Micro-short dramas are produced quickly, leading to a fast-paced cycle where they gain popularity and suffer from piracy almost simultaneously [2]. - Traditional copyright protection methods are ineffective in the micro-short drama era, as the time taken for legal processes often results in creators missing out on revenue during peak interest periods [2]. Group 2: Platform Responsibilities - Experts suggest that platforms need to establish faster response mechanisms to combat piracy effectively, enhancing collaboration with rights holders and employing technology for proactive measures [3]. - A balance must be struck by platforms to avoid mistakenly removing legitimate content while also preventing piracy, with suggestions for introducing trusted reporting mechanisms and legal protections for proactive platforms [3]. Group 3: Industry Cooperation - The rise of AI in content creation presents new challenges for copyright protection, necessitating a collective effort from the industry to safeguard creators' rights [5][6]. - A comprehensive approach involving all stakeholders, including platforms, content creators, and regulatory bodies, is essential for building a healthy ecosystem for micro-short dramas [6].