2 1 Shi Ji Jing Ji Bao Dao·2025-04-27 10:50Core Viewpoint - The rapid development of electrification and intelligence in the Chinese market is expected to continue, with Mazda collaborating with Changan Automobile to enhance their market presence and product offerings in the new energy vehicle sector [1]. Group 1: Collaboration and Product Development - Mazda and Changan Automobile are celebrating 20 years of partnership, transitioning from local production to global collaboration [1]. - The MAZDA EZ-60, a strategic new energy vehicle, made its global debut at the Shanghai Auto Show, highlighting the collaboration between the two companies [1]. - Future cooperation will focus on new energy vehicle development, supply chain integration, and overseas market expansion, with a model of "China R&D, global output" [1]. Group 2: Product Features and Market Strategy - The EZ-60 is positioned in the SUV segment, which is significant in the Chinese market, and features advanced technology such as a 26.45-inch display and 23 speakers for an immersive audio experience [4]. - The naming strategy for the EZ-6 and its overseas version, MAZDA6e, is designed to enhance brand recognition in different markets [5]. - The company aims to leverage its existing customer base and enhance its product lineup to improve communication with consumers [6]. Group 3: Market Challenges and Competitive Landscape - The competitive landscape in China is intense, with local brands dominating the new energy vehicle market, where Japanese joint ventures hold only about 1% market share [5]. - Long-term strategies include deepening collaboration with Changan Automobile and maintaining Mazda's unique brand identity to ensure reasonable profit margins [7]. - The company is considering implementing customer-oriented policies, such as lifetime warranties, based on market research and customer needs [8].