格力电器今年一季度收入止跌回升，新班子最大任务仍是稳增长

Core Viewpoint - Gree Electric's total revenue decreased by 7.31% to 190 billion yuan in 2024, while net profit attributable to shareholders increased by 10.91% to 32.185 billion yuan, indicating a mixed performance amidst market challenges [1][3]. Financial Performance - In 2024, Gree Electric achieved total revenue of 190.038 billion yuan, a year-on-year decline of 7.31%, while net profit attributable to shareholders reached 32.185 billion yuan, reflecting a year-on-year growth of 10.91% [3]. - For Q1 2025, Gree reported total revenue of 41.639 billion yuan and net profit of 5.904 billion yuan, representing year-on-year increases of 13.78% and 26.29%, respectively, indicating a recovery in revenue and continued profit growth [3]. Product Revenue Structure - In 2024, Gree Electric's consumer electronics revenue, which includes air conditioning, was 148.6 billion yuan, down 4.29% year-on-year, while industrial products and green energy revenue was 1.725 billion yuan, up 0.8% [4]. - The revenue from consumer electronics accounted for 78.54% of Gree's total revenue, with a gross margin of 34.91%, a decrease of 0.65 percentage points year-on-year [4]. Regional Performance - Gree Electric's domestic sales revenue was 141.5 billion yuan in 2024, down 5.45% year-on-year, while export revenue was 28.2 billion yuan, up 13.25% year-on-year, highlighting a stronger performance in international markets [5]. Strategic Focus - Gree Electric plans to focus on product-driven growth in 2025, emphasizing technological innovation, quality management, and digital upgrades to enhance efficiency [5]. - The company aims to diversify its business beyond air conditioning, with a push for increased sales in refrigerators and washing machines, as expressed by the chairman [5].