再战港股IPO！浙江夫妇开餐馆年入35亿元，号称杭州“初代网红”

Core Viewpoint - Green Tea Group Limited is attempting to go public on the Hong Kong Stock Exchange after multiple failed attempts, facing challenges such as declining key performance indicators and intense industry competition [1][4]. Group 1: Company Overview - Green Tea Group is a well-known operator of casual Chinese restaurants in mainland China, founded in 2004, with its first restaurant opened in 2008 [2]. - As of April 14, 2025, the total number of Green Tea restaurants is expected to reach 489, with plans to open 150 new restaurants in 2025 [2]. - The company holds a 0.7% market share in the casual Chinese restaurant sector, ranking third by the number of restaurants and fourth by revenue in 2024 [2]. Group 2: Financial Performance - Green Tea Group's revenue from 2021 to 2024 was reported as follows: 2.293 billion, 2.375 billion, 3.589 billion, and 3.838 billion yuan, with corresponding profits of 114 million, 16.579 million, 296 million, and 350 million yuan [2]. - The average customer spending decreased from 61.8 yuan in 2023 to 56.2 yuan in 2024, while the overall table turnover rate dropped from 3.30 times to 3.00 times [4][5]. Group 3: Market Challenges - The company has faced a decline in customer traffic and brand popularity due to the emergence of new competitors and changing consumer preferences [6][7]. - Green Tea Group has been involved in a controversy regarding the use of pre-prepared dishes, which has affected its brand image and led to regulatory scrutiny [7][8]. Group 4: Future Plans and Use of Proceeds - The funds raised from the IPO are intended for expanding the restaurant network, establishing central food processing facilities, upgrading IT systems, and general corporate purposes [3].