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锚定新能源与智能化新航向 上汽大众在上海车展双馆齐发

Core Insights - The Shanghai Auto Show 2025 showcased SAIC Volkswagen's strong product lineup and innovation capabilities, particularly highlighting the new concept car ID.ERA, marking a new journey in the new energy sector [1][3] - SAIC Volkswagen maintained a robust market performance, ranking first in sales among joint venture brands, with a fuel vehicle market share of over 8.5% in March [3][4] - The company is implementing its Joint Venture 2.0 strategy, focusing on product diversification, including fuel vehicles, electric vehicles, plug-in hybrids, and range-extended electric vehicles [3][4] Group 1 - The ID.ERA concept car is a flagship product under the Joint Venture 2.0 strategy, set to launch in the first half of next year, promising a fresh new energy experience for users [3][4] - SAIC Volkswagen's Pro family leads in fuel vehicle intelligence, integrating advanced driver assistance technologies and large language models for enhanced user interaction [3][4] - Quality is emphasized as a lifeline for the company, with rigorous testing on vehicle structures, engines, and batteries to ensure superior product quality [4] Group 2 - The company has made significant improvements in service quality, adjusting the dealer assessment system to prioritize service quality and upgrading digital service tools [5] - Upcoming new models include the ID.3 GTX suite expected in June and two sedan products, Lavida Pro and New Lingdu L, set to launch in the second half of the year, featuring enhancements in appearance, configuration, intelligence, and performance [5] - The Shanghai Auto Show serves as a platform for SAIC Volkswagen to convey confidence and determination to the market, with expectations to maintain a leading position and influence the development trends in the Chinese automotive market [5]