Core Insights - Mercedes-Benz showcased its latest breakthroughs in electrification, intelligence, and luxury experience at the 2025 Mercedes-Benz Brand Technology Day in Shanghai [1] Group 1: VAN.EA Electric Architecture - The VAN.EA electric architecture platform will officially launch in 2026, marking a significant step for Mercedes-Benz in the luxury MPV and commercial vehicle sectors [2] - The Vision V concept car exemplifies Mercedes-Benz's definition of luxury MPVs, combining comfortable space, intelligent experiences, and exquisite interior design [2] - The modular design of the VAN.EA platform enhances production efficiency and offers diverse options for customers, with flexible adjustments for vehicle size and battery capacity [2] Group 2: Market Strategy and Trends - Mercedes-Benz demonstrates foresight in responding to the global MPV market's trend towards "premiumization and electrification," maintaining a strategic focus while being tactically flexible to meet diverse customer needs [3] - The company plans to introduce more compliant electric MPV models in Europe, where the market is increasingly driven by policy support for new energy vehicles [3] - In North America, despite current reliance on fuel vehicles, Mercedes-Benz is preparing to launch electric products to adapt to future market changes [3] Group 3: Intelligence and Safety - Mercedes-Benz leads the industry in intelligent technology, with all models based on the VAN.EA platform featuring advanced intelligent driving assistance systems and cutting-edge technologies [4] - Safety remains a core value for Mercedes-Benz, with strict adherence to "Mercedes standards" for safety testing across all platforms [4]
梅赛德斯-奔驰VAN.EA纯电架构引领MPV新纪元