既要“寻找市场”更要“创造市场”

Group 1 - The core viewpoint emphasizes that foreign trade enterprises are shifting towards the domestic market in response to tariff impacts, but this transition requires a focus on "creating increment" rather than merely competing for existing market share [1][2] - Companies are encouraged to leverage supply-side reforms to activate domestic demand, adapting products and services to meet the evolving preferences of domestic consumers [1][2] - A notable example includes a Guangdong lighting company that transformed its business model from selling light bulbs to offering comprehensive lighting solutions, resulting in a remarkable 2000-fold increase in average transaction value [1] Group 2 - The demand side is shifting from a "mass market" to a "niche market," with significant growth potential in areas such as the aging population's home renovation market, projected to exceed 10% growth annually, reaching nearly 100 billion yuan by 2025 [2] - Companies are finding opportunities in lower-tier markets, as demonstrated by a small appliance company that adapted its rice cooker technology for local agricultural products, successfully catering to rural consumers [2] - The integration of domestic and foreign trade is highlighted as a strategy to mitigate risks, with emerging markets such as countries involved in the Belt and Road Initiative and regions in Africa becoming new sources of foreign trade growth [3] Group 3 - The transformation of foreign trade enterprises is not just a temporary response to crises but a long-term strategy for development, emphasizing the need for an "incremental mindset" to break free from competitive pressures [3] - Successful case studies include a significant increase in exports to Belt and Road countries, with a 14.3% growth in trade, and a local smartphone brand achieving over 40% market share in Africa through localization strategies [3] - The overall message is that by shifting from "finding markets" to "creating markets," Chinese enterprises can expand their transformation pathways significantly [3]