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诺邦股份业绩显著加速增长 要求自有品牌小植家2025年营收翻倍

Core Viewpoint - Nobon Co., Ltd. (603238) reported significant growth in its 2024 annual report and 2025 Q1 report, with a goal to double revenue for its self-owned brand "Xiaozhijia" by 2025 and plans for a new factory in Malaysia to commence production by mid-2025 [1] Financial Performance - In 2024, Nobon achieved operating revenue of 2.236 billion yuan and net profit of 95.23 million yuan, representing year-on-year growth of 16.80% and 15.22% respectively [1] - In Q1 2025, the company reported total operating revenue of 608 million yuan, a year-on-year increase of 39.14%, and a net profit attributable to shareholders of 30.43 million yuan, up 48.56% year-on-year [1] Market Position and Brand Development - Nobon has established a high-end product image in both domestic and international markets, receiving accolades such as "Famous Trademark of Zhejiang Province" and "Zhejiang Brand Product" [1] - The self-owned brand "Xiaozhijia" saw revenue of 29.85 million yuan in 2024, marking an 80.62% increase, with a notable 116% growth during the Double 11 shopping festival [3] Strategic Initiatives - The company has focused on high-end product development to navigate industry price wars, successfully securing large orders from overseas clients [2] - Nobon invested 77.73 million yuan in R&D in 2024, resulting in 150 technical documents and a total of 274 authorized patents, including 72 invention patents, positioning it as a leader in the industry [2] Production and Capacity Expansion - Nobon is upgrading its production lines to enhance efficiency and sustainability, with plans for a new wet production line expected to be the largest in the country [2] - To meet increasing order demands, the company has improved production efficiency by over 30% and added more than 20 new production lines for dry and wet wipes [4] Future Outlook - Nobon aims to expand its OEM business and strengthen R&D capabilities at its subsidiaries, ensuring a diverse range of high-performance, eco-friendly wipe products [4]