Core Insights - In 2024, Dashi Co. (Domino's China) reported significant revenue and profit growth, solidifying its leading position in the pizza market despite overall industry challenges [1][6]. Financial Performance - Total revenue for 2024 reached 4.314 billion yuan, a 41.4% increase from 3.051 billion yuan in 2023 [2]. - The new growth markets contributed 2.665 billion yuan, a staggering 77% increase, raising their share of total revenue from 49.4% to 61.8% [2]. - Net profit attributable to shareholders was 55.2 million yuan, with adjusted net profit soaring from 8.8 million yuan in 2023 to 131 million yuan, marking a 1394.2% increase [2]. Cost Management and Profitability - Despite rising costs in raw materials (up 39.8% to 1.17 billion yuan), rent (up 39.2% to 428 million yuan), and employee compensation (up 28.1% to 1.509 billion yuan), the company improved its EBITDA margin from 18.9% to 19.3% [3]. - Adjusted EBITDA grew by 64.1% to 495 million yuan, showcasing enhanced operational efficiency through centralized kitchen delivery and digital order management [3]. Expansion Strategy - Dashi Co. opened 240 new stores in 2024, bringing the total to 1,008 across 39 cities, with plans to open an additional 300 stores in 2025 [4]. - The company focuses on low-tier cities with a "small store model" averaging 130 square meters to reduce costs while ensuring product quality through centralized kitchens [4]. Market Position and Innovation - The company has maintained 30 consecutive quarters of same-store sales growth, with a same-store sales growth rate of 3.6% in 2024 [4]. - Product innovation includes localized offerings like "volcano" crust and shrimp-flavored pizzas, catering to diverse consumer preferences [5]. - Membership growth from 14.6 million to 24.5 million, with membership revenue contribution rising to 64.5%, indicates strong customer retention [3][5]. Future Outlook - The Chinese pizza market is projected to reach 77.1 billion yuan by 2027, providing ample growth opportunities for Dashi Co. [5]. - Recent target price adjustments by analysts reflect confidence in the company's long-term value, with a target price of 118.57 HKD [5].
达势股份2024财报解码：逆势扩张如何撬动1394%净利跃升？