任天堂Switch 2预发布：关税阴影下需求与价格之困

Core Viewpoint - The anticipation surrounding the new Switch 2 gaming device from Nintendo is high among consumers, but concerns about potential price increases due to ongoing tariff issues loom over its market performance [1][3][4] Group 1: Consumer Demand - The pre-release event for Switch 2 in Tokyo attracted significant attention, with many gamers lining up to experience new titles like "Mario Kart World" and "Donkey Kong: Mine" [3] - Since its launch in 2017, the original Switch has sold over 150 million units, demonstrating Nintendo's strong market influence [3] - The lottery for purchasing Switch 2 received 2.2 million applications, indicating robust consumer demand despite limited supply [3] Group 2: Tariff Concerns - Tariff issues are perceived as a "ticking time bomb" that could impact the future market performance of Switch 2, with consumers expressing worries about rising prices for both the console and its accessories [3][4] - The U.S. government's tariff actions have significantly increased costs for global supply chain companies, putting upward pressure on electronic device prices [4] - The initial pricing strategy for Switch 2 shows regional differences, with the Japanese version priced at 49,980 yen (approximately $350) and the U.S. price set at $449.99, reflecting Nintendo's considerations in response to tariff challenges [4] Group 3: Global Marketing Strategy - Nintendo is actively promoting Switch 2 through experience events in cities like New York, Berlin, and Hong Kong to engage more consumers [4] - The company faces the dual challenge of expanding its market presence while managing cost pressures and market challenges posed by tariffs [4]