破局内卷困局，万千经销商躺赢万亿赛道！

Core Insights - The fast-moving consumer goods (FMCG) industry is undergoing a deep reshuffle in the "involution stock" era, facing multiple challenges such as inefficient product selection, rising logistics costs, inventory backlog, chaotic channel management, and reliance on paper-based ordering processes [1][3][5] - The establishment of the "Smart Barley Joint Procurement Alliance" marks a significant step towards a collaborative supply chain network aimed at providing new pathways for distributors to navigate the challenges of stock competition through resource integration and model innovation [3][5][6] Group 1: Industry Challenges - Distributors are struggling with low efficiency in product selection due to poor pallet assembly, leading to increased pressure as they invest more [1] - Continuous rise in logistics costs is squeezing profit margins, while inventory backlogs create a vicious cycle [1] - Traditional supply chain processes are becoming cumbersome, necessitating a shift towards lightweight operations to reduce costs and improve efficiency [1] Group 2: Alliance Formation - The Smart Barley Joint Procurement Alliance was launched on April 25, involving key regional supply chain platforms to create a nationwide collaborative network [3][5] - The alliance focuses on "regional linkage + digital empowerment" to enhance supply chain collaboration and provide innovative solutions for distributors [3][5] Group 3: Strategic Framework - The alliance operates on a "1+3 driving model," which includes shared pallets, co-distribution, empowering support, and digital information systems to create a tightly-knit regional alliance [5][6] - Key strategies include resource sharing to lower procurement costs, optimizing logistics through shared warehousing, and providing digital transformation support for small and medium-sized distributors [5][6] Group 4: Digital Transformation - The alliance aims to achieve full-chain digitalization, enabling real-time market insights and improved decision-making for distributors through a unified information system [5][6] - The digital solutions encompass order management, inventory monitoring, and channel data analysis, enhancing operational efficiency [5][6] Group 5: Long-term Growth - The alliance's initiatives are designed to help distributors adapt to digital operations and overcome growth bottlenecks, fostering a collaborative ecosystem for sustainable profitability [6][20]