超极合生汇东西合体“超级盛典” 吸引客流41.5万人次

Core Insights - Beijing Super Extreme He Shenghui has rapidly become a commercial landmark in northern Beijing, achieving over 3 billion in sales and attracting more than 40 million visitors in its first year [1][9] - The East and West districts combined create a massive commercial complex of 460,000 square meters with nearly 800 brands, making it one of the largest in Beijing [1][19] Group 1: Opening and Performance - The East District opened on April 18 last year, attracting over 220,000 visitors on its first day and achieving sales exceeding 3 billion within a year [1] - The West District opened on March 28 this year, further enhancing the complex's appeal and scale [1] Group 2: Brand and Store Strategy - The East District introduced nearly 400 brands, with 20% being first stores, including notable attractions like the deepest indoor diving facility in Beijing and the largest Huawei smart living store in northern Beijing [5][6] - The West District focuses on family-friendly and youth-oriented brands, featuring nearly 300 brands with 35% being first stores, including several international fashion brands [6] Group 3: Consumer Experience and Events - The complex emphasizes immersive consumer experiences, with a "city theme park" concept and various outdoor and semi-outdoor spaces designed to enhance shopping and leisure [10][14] - Over 1,500 events have been held since the East District's opening, with new themed activities planned for the West District starting in May [12][14] Group 4: Spring Festival and Promotions - The "Super Extreme Festival" features a variety of activities, including sports events and music festivals, aimed at creating a vibrant spring atmosphere for consumers [15] - Upcoming events include the "Light Track" Ultraman 15th Anniversary Exhibition, set to attract anime enthusiasts with interactive experiences [17][19]