AUCMA(SH:600336) Zhong Guo Zhi Liang Xin Wen Wang·2025-04-28 05:55Core Viewpoint - The article highlights the evolution and innovation of Aucma's refrigeration products, emphasizing their commitment to quality and customer satisfaction through technological advancements and responsive service [3][19]. Product Innovation - Aucma has introduced various low-temperature freezers, including -40℃ and -60℃ models, enhancing food preservation capabilities for both high-end and everyday ingredients [4][6]. - The company launched a series of frost-free refrigerators starting in 2017, utilizing advanced technologies to improve user experience and energy efficiency [8][10]. - In 2023, Aucma released a versatile upright freezer with features like -40℃ deep freezing and precise temperature control, addressing multiple consumer needs [12]. Market Performance - In 2023, Aucma's large freezer sales increased by 25.05%, with retail revenue rising by 23.24% [6]. - The upright freezer segment saw a remarkable growth of 86.50% in sales and 83.81% in retail revenue in the same year [12]. Customer Engagement and Service - Aucma actively participates in the national "old-for-new" appliance replacement program, providing incentives and support to customers, which has enhanced brand loyalty and reputation [19][21]. - The company offers comprehensive services, including free installation and user education, to ensure customer satisfaction with new products [3][19]. Awards and Recognition - Aucma's products have received multiple accolades, including being ranked first in the 2023 Home Refrigerator Brand Reputation Report for their quality and consumer interaction [12][17].