车展观察 | 一汽-大众吴迎凯：合资品牌也是中国汽车，要乐观看未来

Core Viewpoint - FAW-Volkswagen aims to lead the automotive industry with a strong product lineup, innovative technology, and a firm commitment to transformation as competition intensifies in the Chinese market [1][3]. Group 1: Strategic Initiatives - FAW-Volkswagen plans to launch 10 new models starting in 2026, including 5 pure electric, 2 plug-in hybrid, 2 range-extended hybrid, and 1 new fuel vehicle, reflecting a deep understanding of the local market [3]. - The company emphasizes a comprehensive strategy that balances fuel, electric, hybrid, and intelligent experiences to meet diverse consumer needs [3]. Group 2: Quality and Service Commitment - FAW-Volkswagen has upgraded its service brand, introducing "Craftsmanship Service" and a comprehensive customer journey initiative, which includes 15 core customer rights [4]. - The introduction of a dual lifetime warranty for vehicles and parts demonstrates the company's confidence in product quality, despite the associated costs [5]. Group 3: Market Performance - In March, FAW-Volkswagen sold 154,000 vehicles, with fuel vehicle sales increasing by 1.4% year-on-year, while the Volkswagen brand's fuel vehicle market share rose by 1.1 percentage points [5]. - The company acknowledges the challenges posed by a declining fuel vehicle market but remains optimistic about the future, viewing the automotive industry as a pillar of the Chinese economy [5][6]. Group 4: Future Outlook - FAW-Volkswagen recognizes the importance of adapting to global competition and emphasizes that joint venture vehicles are integral to China's automotive landscape [5][6]. - The company believes that producing vehicles suited for Chinese consumers is essential for success in the market [5].