2025上海车展｜可首批升级华为ADS 4，深蓝S09起售价23.99万元

Core Viewpoint - The Deep Blue S09 has been officially launched at the 2025 Shanghai Auto Show, targeting the mainstream large six-seat SUV market with a competitive pricing strategy and a focus on advanced features and safety [2]. Pricing and Consumer Benefits - The Deep Blue S09 offers five configurations with a price range of 239,900 to 309,900 yuan, and the first batch of consumers will enjoy seven exclusive benefits valued at over 83,000 yuan [2]. Market Positioning - The vehicle aims to compete directly with existing models like Li Auto L9 and AITO M9, positioning itself in a highly competitive segment [2]. Space and Comfort Features - The S09 features a wheelbase of 3,105 mm, providing ample space for all passengers, particularly with a third-row legroom of 860 mm and a maximum cargo capacity of 1,392 liters, catering to family camping and travel needs [6]. Technology and Entertainment - Equipped with dual 15.6-inch front screens and a 21.4-inch rear entertainment screen, the S09 includes advanced features such as headrest speakers and a temperature-controlled mobile refrigerator [7]. Safety Standards - The S09 meets the MGGG design standards and incorporates a robust safety structure with 100% high-strength steel usage, side airbags, and a comprehensive safety system [9]. Powertrain and Efficiency - The vehicle utilizes the "Original Intelligent Range Extender 2.0" technology, which claims to save approximately 20,000 yuan annually in energy costs compared to traditional fuel SUVs [9]. Marketing Strategy - The marketing slogan "Separation Fee, Deep Blue Covers It" targets competitors' user bases, while the brand strategy focuses on redefining the price and value perception in the large six-seat SUV market [9].