Toyota(US:TM) Zhong Guo Jing Ji Wang·2025-04-28 06:54Core Insights - Toyota showcased its commitment to electrification and intelligence at the 2025 Shanghai Auto Show, emphasizing a strategy of "Global Leadership, Greater China" [1] - The company aims to deepen its integration into the Chinese market through localized research and development, product offerings, and a long-term commitment to the region [3][4] Group 1: Localization Strategy - Toyota's mission remains to "make better cars," focusing on understanding and meeting the needs of Chinese consumers through localized products and services [3] - The introduction of the "Chief Engineer in China" (RCE) system is a significant step in localizing product development, allowing for quicker decision-making and resource allocation [4] - The RCE system enables local engineers to lead vehicle development without needing to consult Japan, thus shortening the development cycle for new models [4] Group 2: Electrification Progress - Toyota's electrification journey is divided into three phases, with the current focus on the 2.0 era, marked by the introduction of new BEV models like the bZ4X and bZ5 [5] - The company aims to leverage local R&D to enhance its electric vehicle technology, which will subsequently benefit global operations [5] - The vision for the 3.0 era emphasizes the need to establish a strong foundation in the advanced Chinese market to address diverse customer needs and technological advancements [5] Group 3: Product Development and Innovation - The Shanghai Auto Show featured several BEV models developed by Chinese engineers, highlighting the innovative outcomes of the ONE R&D and RCE systems [5] - The flagship BEV model, the bZ7, was globally launched in collaboration with GAC Group and GAC Toyota, showcasing the commitment to local partnerships [5] - Toyota's approach is to learn from the market and adapt its offerings to provide vehicles that resonate with Chinese consumers [6]