Seek .(US:SKLTY) Cai Jing Wang·2025-04-28 08:32Core Insights - The core focus of the news is the launch of the AI travel assistant "AI Xiao Ma" by Mafengwo, which aims to enhance travel planning by utilizing advanced AI technology and extensive travel data to provide reliable recommendations [1][7]. Group 1: AI Xiao Ma Features - "AI Xiao Ma" integrates the DeepSeek large model and Mafengwo's vertical fine-tuning model, leveraging over a decade of accumulated travel data to eliminate inaccuracies in travel recommendations [1]. - The assistant offers functionalities such as real-time Q&A, itinerary planning, online travel guidance, and personalized recommendations, accessible through the Mafengwo app [1]. - The AI aims to reduce the average browsing time for travel planning significantly, with users previously spending an average of 62.5 minutes for trips to Xinjiang and 90.4 minutes for trips to Australia [7]. Group 2: AI Lu Shu Customization - The newly launched "AI Lu Shu" product differs from other AI tools by actively asking users questions to better understand their travel needs, ensuring a more comprehensive and personalized travel plan [3][5]. - After users clarify their requirements, "AI Lu Shu" conducts in-depth research to create a tailored travel plan that includes itinerary, accommodation, transportation, attractions, dining, shopping, budget, and practical tips [5]. - The customization process allows users to adjust their preferences and confirm their needs before the AI generates the final travel plan, enhancing user engagement and satisfaction [3][5]. Group 3: Reliability and User Experience - The dual model architecture of "AI Xiao Ma" ensures both efficiency and reliability, cross-verifying AI-generated recommendations with verified travel content from Mafengwo's database [7]. - The AI assistant addresses common pain points for independent travelers, such as inefficient route planning and discrepancies between social media images and actual experiences [7]. - Mafengwo emphasizes that true intelligence in AI lies in enhancing the travel experience, with ongoing updates based on user interactions to continuously improve the service [9].