Proya(SH:603605) Xin Hua She·2025-04-28 08:30Core Insights - The article highlights the rise of Chinese beauty brands, with Proya Cosmetics becoming the first company in the industry to exceed 10 billion yuan in revenue, aiming to rank among the top ten global cosmetics companies in the next decade [1][6]. Group 1: Company Overview - Proya Cosmetics has established three major R&D centers to create an international research and development framework, focusing on product safety and quality through rigorous testing processes [3][5]. - The company has been a leader in the Chinese beauty industry for two consecutive years, driven by technological innovation, and has set national standards and obtained numerous patents [6][9]. Group 2: R&D and Innovation - Proya's R&D efforts have led to the development of the "Optical 335" ingredient, a patented dual-degradable whitening formula, showcasing the company's commitment to innovative product development [7][8]. - The company has increased its R&D personnel by 20.81% year-on-year, with a significant proportion holding advanced degrees, reflecting its focus on building a diverse and skilled innovation team [9]. Group 3: Global Strategy - Proya aims to enhance its global presence by establishing an R&D center in Paris, which will serve as an international laboratory to attract top talent and integrate advanced technologies [12]. - The company emphasizes the importance of aligning its technological capabilities and product strength to compete with established international brands in the global beauty market [9][12].