2 1 Shi Ji Jing Ji Bao Dao·2025-04-28 09:00Core Viewpoint - The article discusses the competitive landscape of the automotive industry, focusing on Wuling's repositioning strategy through the launch of the "Tian.Ling.Shen" technology system and the introduction of the Baojun Xiangjing model, aiming to capture market share in the 150,000 RMB sedan segment [1] Group 1: Product Launch and Features - Wuling held a technology evolution day to unveil the "Tian.Ling.Shen" technology system, integrating manufacturing architecture, intelligent modules, and core components [1] - The Baojun Xiangjing was launched with four configurations: 140km plug-in hybrid standard version, 140km plug-in hybrid luxury version, 600km pure electric standard version, and 600km pure electric luxury version, targeting the 150,000 RMB sedan market [1] - The technology achievements from the "Tian.Ling.Shen" system will be featured in the Baojun Xiangjing, emphasizing superior intelligence, quality, driving control, and safety [1][5] Group 2: Market Trends and Competitive Landscape - The penetration rate of new energy passenger vehicles exceeded 50% last year, marking a significant shift towards electric vehicles [3] - Major automotive manufacturers are increasingly releasing strategies for intelligent assisted driving, indicating a growing consumer preference for smart features [3] - Baojun Xiangjing's main competitors include BYD Han, Xpeng P7+, and Model Y, with the company emphasizing its competitive advantages through superior experiences and pricing [5] Group 3: Brand Positioning and Marketing - Baojun announced its global brand ambassador, Gong Jun, and introduced interactive experiences at the Shanghai Auto Show to enhance brand perception [2] - The collaboration with the Shanghai Longines Global Champions Tour aims to promote the brand's internationalization and high-end positioning, aligning with the "Human and Horse Unity" philosophy [6]