AUTOHOME(US:ATHM) Zhong Guo Qi Che Bao Wang·2025-04-28 09:12Core Insights - The article highlights the innovative transformation of the AutoHome Space Station in Shanghai, showcasing advancements in the automotive retail experience through technology and customer-centric services [1][10]. Group 1: Company Strategy - AutoHome aims to create a one-stop O2O automotive ecosystem, focusing on making car selection easier and more cost-effective for consumers while reducing transaction costs in the automotive industry [3][4]. - The company has developed two innovative services to address consumer needs and pain points, including real vehicle comparisons and seamless online-offline connections for sales leads [4][6]. Group 2: Technological Innovations - The Shanghai store features a newly upgraded holographic booth that has transformed into the world's first AI buyer, utilizing advanced algorithms to assist consumers in finding suitable vehicles rather than pushing sales [6][7]. - AutoHome has introduced a unique AI-assisted test drive experience, where actual car owners accompany potential buyers, providing authentic evaluations based on real driving data [7][8]. Group 3: Customer Experience Enhancement - The company has established a VR experience area, allowing visitors to engage with a VR film that explores the history and future of automobiles, enhancing the educational aspect of the automotive experience [8][10]. - Following the upgrades, AutoHome has successfully optimized the new retail experience, aiming for a future where unmanned car sales become a reality, thereby lowering transaction costs for both B2B and B2C segments [10]. Group 4: Expansion Plans - AutoHome has launched over 120 car sales locations across more than 30 cities in China, with plans to establish 200 Space Stations and 2000 satellite stores within three years, expanding its reach to smaller cities [10]. - The company is also pursuing international expansion, leveraging its experience in the new retail sector to assist Chinese automotive brands in establishing sales and service networks abroad [10].