Yandex Auto：助力中国车企无缝进入俄语市场

Core Insights - Yandex introduced its in-car infotainment platform, Yandex Auto, at the 2025 Shanghai Auto Show, providing Chinese automakers a seamless entry into the Russian and Central Asian markets [1] - The platform targets a potential user base of 40 million in Russia, where 97% of internet users engage with Yandex's ecosystem [3][7] Group 1: Yandex Auto Overview - Yandex Auto Service is a new mobile travel service derived from existing services on mobile, home, and computer platforms, featuring an AI assistant, Alisa, for smart voice interaction [5] - The system integrates various services including entertainment, navigation, parking, and fuel, along with Yandex GPT for enhanced capabilities [5] Group 2: Market Potential - 47% of Russians are considering purchasing a Chinese car, and 67% want more information about Chinese vehicles, indicating a strong market for Yandex's services [7] - Yandex has over 100 million users in Russia, with nearly 40 million being paid subscribers, primarily urban white-collar and middle-to-high-income individuals, aligning with the target demographic of Chinese automakers [7] Group 3: Collaboration with Automakers - Yandex Auto is focused on the Russian and Central Asian markets, having established partnerships with several automotive manufacturers, including the leading Russian brand Lada and top Chinese brands [8] - The platform offers two integration options for automakers: seamless integration into the Android Automotive OS or a complete Yandex interface with pre-installed tools and AI assistant [8] Group 4: Alisa's Capabilities - Alisa, Yandex's leading voice assistant, has over 70 million monthly active users and is tailored for the Russian market, capable of performing various tasks such as controlling car functions and managing multimedia services [9] - The platform can operate offline, ensuring functionality even without internet access, which enhances user experience by minimizing distractions [9] Group 5: Smart Home Integration - Yandex Auto Service integrates with Yandex's smart home ecosystem, allowing drivers to control car functions remotely, such as pre-heating the car or adjusting home settings while en route [11] - The unique in-cabin experience offered by Chinese automakers has contributed to their popularity in Russia, with Yandex collaborating with multiple manufacturers to enhance this experience [11]