上市公司业绩断崖式崩塌，集成灶行业如何破局寒冬寻生机？

Core Viewpoint - The integrated stove industry is experiencing a significant downturn, with major listed companies reporting substantial declines in both revenue and net profit, indicating a challenging market environment [1][2][8]. Financial Performance - The four leading companies in the integrated stove sector—Huo Xing Ren, Zhejiang Mei Da, Shuai Feng Electric, and Yi Tian Intelligent—have all reported notable declines in performance, particularly in net profit [2][5]. - Huo Xing Ren, the largest player in the industry, saw its revenue drop from 23.19 billion yuan in 2021 to 13.76 billion yuan in 2024, returning to 2019 levels, while maintaining high sales expenses [3][5]. - Zhejiang Mei Da's revenue fell below 1 billion yuan for the first time, reaching 877 million yuan in 2024, down from over 2 billion yuan in 2021 [3][5]. - Shuai Feng Electric experienced the largest revenue decline among the four companies, with a nearly 50% drop, while its net profit fell by 68.21% [5]. - Yi Tian Intelligent's revenue decreased to 703 million yuan, a 42.73% decline, with a significant drop in net profit as well [5][6]. - The overall market for integrated stoves in China saw a retail value of 17.3 billion yuan in 2024, a 30.6% decrease from previous years [5][6]. Market Dynamics - The downturn in the integrated stove market is attributed to a combination of a cooling real estate market and a trend of consumer downgrade, which has led to reduced demand for new home renovations [7][8][9]. - The integrated stove market is heavily reliant on new home renovations, accounting for approximately 80% of demand, making it vulnerable to fluctuations in the real estate sector [8][9]. - The average price of integrated stoves, often close to 10,000 yuan or higher, makes them less appealing during economic downturns compared to lower-priced alternatives [9]. Industry Outlook - The integrated stove industry has seen its market size shrink from a peak of 25 billion yuan to 17.3 billion yuan in 2024, intensifying competition and increasing pressure on smaller companies [13]. - Companies are actively seeking to adapt to the current market conditions by focusing on the replacement market and promoting old-for-new initiatives to stimulate demand [14][15]. - Some companies are innovating their product offerings and enhancing service packages to attract consumers, indicating a proactive approach to navigating the downturn [14][15].