BABA(US:BABA) Xin Lang Cai Jing·2025-04-28 11:28Core Viewpoint - Despite the U.S. imposing high tariffs on Chinese goods, Chinese cross-border e-commerce platforms are experiencing significant growth in the U.S. market, contradicting the intended effects of the tariffs [2][3][15]. Group 1: Tariff Impact - On April 16, the U.S. announced an increase in tariffs on Chinese goods to 245% due to retaliatory measures from China [2]. - The U.S. tariff strategy has become a "numbers game" with little economic significance, revealing a trend of using tariffs as a tool for coercion [2]. - The high tariffs aimed at blocking Chinese products have instead led to increased demand for Chinese goods among U.S. consumers [15]. Group 2: E-commerce Growth - Chinese e-commerce platforms, such as Taobao, have seen a surge in downloads, with Taobao's U.S. downloads increasing from 10.4 thousand to 32.6 thousand in just three days, a 222% increase [4]. - The iOS download growth for Taobao in North America and Europe reached 483% and 439%, respectively [5]. - Dunhuang.com, a lesser-known platform, saw its U.S. ranking rise dramatically, with downloads increasing by 940% to 6.51 thousand [11][12]. Group 3: Consumer Behavior - U.S. consumers are increasingly seeking alternatives to traditional retail channels, opting to purchase directly from Chinese e-commerce platforms due to concerns over rising prices and inflation [14]. - Social media platforms like TikTok are driving interest in Chinese products, with videos teaching consumers how to shop on Taobao gaining traction [6][13]. - Many U.S. consumers are expressing satisfaction with the quality and affordability of Chinese products, indicating a shift in purchasing behavior [15]. Group 4: E-commerce Advantages - Cross-border e-commerce platforms can circumvent high tariffs by splitting large orders into smaller packages, allowing them to avoid duties on shipments valued under $800 [18]. - The robust supply chain and logistics capabilities of Chinese e-commerce platforms enable them to offer lower costs and efficient delivery to U.S. consumers [18]. - The flexibility of cross-border e-commerce provides a stronger resilience to risks compared to traditional foreign trade businesses, allowing them to maintain sales even amid rising tariffs [20]. Group 5: Market Dynamics - The demand for Chinese products remains strong despite U.S. tariff policies, highlighting the enduring appeal of Chinese manufacturing [21][22]. - The globalized economy and China's complete industrial chain contribute to the sustained interest in Chinese goods, which are perceived as valuable by consumers worldwide [22].