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华为ADS与鸿蒙座舱赋能,岚图FREE+、梦想家山河双车亮相丨2025上海车展
Hua Xia Shi Bao·2025-04-28 12:31

Core Viewpoint - The 2025 Shanghai International Auto Show marks a shift in focus from celebrity appearances to technology and products, allowing better media and audience engagement with innovations and offerings [2] Group 1: Product Launches and Innovations - Lantu Motors showcased its entire lineup and self-developed technologies at the auto show, including the Lantu FREE+, which features Huawei's advanced driving system HUAWEI ADS 4 and HarmonySpace 5 [2][3] - The Lantu FREE+ is positioned as an upgraded version of the original Lantu FREE, which has accumulated nearly 100,000 users since its launch in June 2021 [2][3] - The company invested over 500 million yuan to implement 1,366 product upgrades, with 381 related to safety, enhancing the vehicle's overall performance and user experience [3] Group 2: Market Positioning and Competition - Lantu FREE+ aims to penetrate the top three in the mid-to-large new energy SUV market, facing stiff competition from established models like Volkswagen Teramont and Toyota Prado, as well as newer entrants like Li Auto L6 and AITO M7 [4] - The C-class SUV market saw a significant decline in sales, down 27.5% year-on-year in Q1, indicating a challenging environment for new models [4] Group 3: New Model Previews - The Lantu Dreamer Mountain River, a new version of the Lantu Dreamer, has been launched with a pre-sale price of 709,000 yuan, targeting high-net-worth individuals in the luxury MPV segment [7] - The Dreamer Mountain River features advanced amenities such as a 50-inch smart projector and zero-gravity seats, and it also incorporates Huawei's driving assistance technology [7] Group 4: Sales and Future Plans - Lantu Motors has established over 600 sales service points and integrated more than one million charging resources nationwide, with sales reaching 10,012 units in March, a 64% year-on-year increase [8] - The company plans to launch more than four new or updated models by 2025, aiming for continuous product iteration and sales growth [8]