深化“油电混全智”策略，一汽-大众：要做一场真正的“全面作战”｜聚焦2025上海车展

Core Insights - FAW-Volkswagen launched the ID.AURA, the first concept car built on the CMP platform specifically for the Chinese market, showcasing its commitment to local development and innovation [2][3] - The CMP platform supports electric, hybrid, and plug-in hybrid vehicles, emphasizing the company's strategic focus on electrification and intelligent technology [3][6] - The introduction of the fifth-generation EA888 engine in the new model, which improves power by 23.5% and torque by 14.3%, reflects advancements in fuel efficiency and performance [4][5] Strategic Developments - FAW-Volkswagen's strategy includes launching 11 new models tailored for the Chinese market by 2026, with a focus on electric and hybrid vehicles [6] - The company aims to enhance its market share in the rapidly growing Chinese electric vehicle sector, projected to reach 10 million units by 2025, accounting for over 50% of the global market [6] - The partnership between FAW and Volkswagen emphasizes local development and increased investment in research and development to meet market demands [6] Market Performance - In March, FAW-Volkswagen sold 154,000 vehicles, with a 1.4% increase in fuel vehicle sales, indicating resilience amid competitive pressures [7] - The company plans to launch several new fuel models, including the new generation of the Sagitar and the new Lavida, within the year [7] - FAW-Volkswagen's strategy encompasses a comprehensive approach to maintain advantages in fuel vehicles while seizing opportunities in electric and hybrid segments [7]