顾家家居2024年营利双降，境外业务收入同比增超10%

Core Viewpoint - Gujia Home's 2024 annual report shows a decline in both revenue and net profit, indicating challenges in the domestic market while international operations performed better [2][4]. Financial Performance - The company achieved operating revenue of approximately 18.48 billion yuan, a year-on-year decrease of 3.81% [3]. - The net profit attributable to shareholders was about 1.42 billion yuan, down 29.38% compared to the previous year [3]. - The net profit after deducting non-recurring gains and losses was approximately 1.30 billion yuan, a decrease of 26.92% year-on-year [3]. Business Segment Analysis - The furniture manufacturing segment had an overall gross margin of 30.34%, an increase of 0.45 percentage points year-on-year [2]. - Sofa sales generated approximately 10.2 billion yuan in revenue, up 9.14% year-on-year, with a gross margin of 35.37%, slightly down by 0.31 percentage points [2]. - Bedroom product revenue was around 3.25 billion yuan, a decline of 20.8%, but the gross margin increased by 3.87 percentage points to 40.81% [2]. Domestic vs. International Performance - International business revenue was approximately 8.37 billion yuan, an increase of 11.33% year-on-year, with a gross margin of 27.15%, up 1.86 percentage points [4]. - Domestic revenue was about 9.36 billion yuan, a decrease of 14.4%, with a gross margin of 37.03%, down 0.35 percentage points [4]. Operational Challenges - The company noted that it did not meet its established goals, facing challenges in its traditional strengths in domestic fixed sofas and living room products [4]. - The bedroom product segment is experiencing growth challenges due to increased competition, and the North American mattress business is still in its early stages [4]. - Profitability is under pressure due to a decline in domestic trade scale and long-term capacity building investments [4].