Core Insights - Tesla is encouraging Canadian customers to purchase vehicles at pre-tariff prices as it prepares to increase prices due to ongoing tariffs from the Trump administration [1][4] - The company is facing a challenging sales environment, with a significant decline in vehicle deliveries and net profit [6][9] Price Changes - Tesla is raising prices by as much as 22% in Canada, with specific models seeing substantial increases; for instance, the Cybertruck's all-wheel drive edition has risen by C$25,000 ($18,000) [5][8] - The long-range Model 3 sedan's price increased by 16% to C$79,990 ($57,855), while the long-range Model Y SUV is now 21% more expensive at C$84,990 ($61,471) [5] Tariff Impact - President Trump's 25% tariffs on imported cars and parts remain in effect, despite a temporary pause on most tariffs [2] - Canada has retaliated with its own 25% tariff on US car imports, further complicating the market for Tesla [2] Sales Performance - Tesla's vehicle deliveries fell by 13% in the first quarter, and the company's net profit dropped by 71% during the same period [6] - The company is experiencing a sales slump, attributed to various factors including an aging car lineup and increased competition from rivals like BYD [9] Operational Challenges - Tesla has faced protests and arson attacks at its dealerships, contributing to its public relations challenges [9] - The company is somewhat insulated from tariffs due to domestic manufacturing but still relies on certain imported parts, particularly from China [11]
Tesla urges Canadian customers to buy pre-tariff priced inventory ‘while supplies last'